Writing and editing

Do you want to use storytelling principles to bring your service to life?

If you need to outsource a significant writing or editing job, I am here to help.

Do you have complex solutions or products you need to make easy to understand?

Do you need to increase the performance of your website SEO?

Website writing

Focused, easy-to-read, and compelling website writing serves two purposes.

Firstly, it serves your reader. It should be simple, clear, and actionable.

Secondly, it serves search engines like Google and helps get you high rankings in search page results.

I can write website copy that is both persuasive and eloquent, and that Google will love.

Website writing includes subject and keyword research.

Blog Ghostwriting

A regularly updated blog is a great asset to your organisation.

If you don’t have the time in-house, I can craft original magazine-quality pieces that are optimised for search engines.

All my articles are unique.

I bring extensive experience in the medical, healthcare, and community sectors.

If you already have a draft and would like an editor or proofreader, I can help polish, chisel, and clarify.

White papers to generate leads

You are a service that solves problems. By offering information and solutions to your prospects, you can build a list of followers to nurture into clients.

I can help you with the content and design of your white paper.

Company messaging

It is easy to get messages muddled and the value proposition confused.

Unfortunately, confusion means no second chances.

Many organisations benefit from a messaging audit every now and then.

  • What problem do you solve?
  • Who is it for?
  • Why do you do it?
  • Why is it important?

I can help you clarify your company messaging, including mission statements, value propositions, positioning statements, taglines, and key features and benefits.

SEO writing

SEO is search engine optimisation. This is about getting organic (unpaid) traffic to your web pages.
If you or your client is wanting to compete on specific keywords, the ‘spider system’ can work well.

In the ‘spider system’, we conduct keyword research, map out the topics that are closely related, and assess the level of competition.

We create an original series of helpful and targeted articles and link them to the pillar page (the belly of the spider). That’s the recipe for success with organic traffic building.

Throw in a quality linkable asset and your domain authority can improve as people begin linking to you.

If you’re not sure what you need, please reach out to discuss your project and check my availability.

All quotes are tailored.