Writing & Editing
Good writing is eloquent and persuasive.
Even the driest clinical, medical or technical writing should be a pleasure to read.
I can help with affordable and accurate professional writing, proofreading and copyediting of your work.
Types of writing
There are three types of writing that every organisation will produce at some stage. I can help with any of these.
Organisational
Such as:
- ‘About’ information
- Vision and Mission statements
- Brand stories
- Media kits
- Websites (targeting your keywords for search engine optimisation]
Promotional
Such as:
- Brochures and flyers including interactive, electronic material
- Blogs and guest blogs
- Creative advertisements
- Media releases
- Social Media posts/ads
Documents
Such as:
- Clinical guides
- Product guides
- User guides
- Product/Service fact sheets
- Press/Magazine articles
Professional writing
If you need help to get started, you can outsource the text.
As part of the brief, tell me:
- What it is
- The key messages you want to impart
- Description of the audience or reader.
- Approximate length,
- How it will appear (print/spoken/online)
Copyediting
If you already have some material you are reasonably happy with, copyediting is a crucial last step.
‘Copy’ means the text.
Copyediting refers to the process of checking the text for mistakes, inconsistencies, language flow, and repetition.
For example, do you use US English or UK English? Either is okay depending on your audience, as long as it’s consistent.
Authorize or authorise? Ageing or aging? E-mail or email? When it comes to consistency, I am happy to work with your existing style sheet, or develop one as I go.
Copyediting will weed out any errors you (or your staff) might not be aware of because you are too ‘close’ to the material, or have been through many revisions. There is a real phenomenon of ‘typo blindness’ when you have read the same thing over and over again.
Importantly copyediting also checks language flow and understandability.
I can help you explain jargon in clear ways, even if it is difficult or complex information. That could include using analogies and metaphors that not only help readers understand concepts, but it also builds trust between you and your reader.
It can also help identify factually incorrect statements and indicate where referencing might be required.
Copyediting will also include footnotes and link checking (if online).
My experience
My professional experience includes:
- Clinical writing
- Medical writing
- Financial writing
- Technology writing, and editing
My qualifications include a Bachelor of Communications; Diploma of Journalism; and a Master of Marketing.
The Process
You sign-off and approve all material and own copyright.
For your convenience, flat fees agreed in advance.
