Why WordPress is King

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Why WordPress is King

In the past, I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. Do you know what I learned from the Joomla expert instructor? To use WordPress!

Why? Because today it’s not enough to have a website. Marketing is all about engagement. WordPress-based websites are a great way to engage with customers, readers, and communities.

For search engines, regular updates and fresh information need to be added.

The good news is that using WordPress really is not that difficult. This way you can keep your site active and build as much content as you want over time.


Comparisons with other DIY websites

I have read through analyses comparing WordPress wit Shopify and with Squarespace, Weebly, Wix, and Tumblr. I have used each of them and like how easy they are to use.

No, you don’t need a scrap of code with those sites; they are for absolute beginners.

But that’s where the favourability of the other sites ends. So, in a nutshell, WordPress wins (in my opinion) based on:

  • Versatility. There are just so many ways you can use a WordPress website, and so many plugins to help. Also, I like the look of Squarespace, but you can tell immediately if that’s what you’re using. The templates don’t offer much variety.
  • Portability you don’t lose your account when your subscription finishes. (You can move web host and move your files.)
  • Price (a self-hosted WordPress website actually costs less than the subscription models for Squarespace)


Who Uses WordPress?

WordPress isn’t just for small blogs and personal websites. Some of the most well-known brands in the world are using WordPress, including Facebook Newsroom. Even Wix uses WordPress for their tech support.

So does The New Yorker, Star Wars, Microsoft News Center, Disney, Tech Crunch, and many others. Read more about them.


wordpress logoWhat is WordPress?

WordPress is a free, open-source blog tool and publishing platform. It was built by hundreds of expert volunteers and is used by millions around the world including large corporations such as eBay, Yahoo, and Martha Stewart.

WordPress can be used to create beautiful websites, blogs, almost anything. In terms of ease of use and usefulness, it’s not hard to see why WordPress is king for websites these days.

A blog-enabled website will put you a level above your competitors who do not have sites or have only a static sites.


Benefits of WordPress

  • Google loves WordPress
  • No software costs. Free to install.
  • DIY updates.
  • Add your own photos, videos


Why is Content Important?

  • Frequently updated content ranks well in search engines.
  • It attracts inbound traffic.
  • It engages readers and builds a relationship.
  • A website with lots of useful information positions you as an expert in your field.


What’s the difference between WordPress and Joomla?

WordPress began as a blogging tool built with PHP and CSS, but the plugins and flexibility make it suitable for virtually any website.  It can accommodate javascript and multiple file types.

Joomla, on the other hand, is a content management system. That’s not to say you can’t use Joomla for blogging, but its chief purpose is in using categories, articles, and menus to organise information. Modules are the building blocks for layout. There are also components and extensions which add richer functionality, including functionality for blogging. In terms of ease of use, WordPress is much easier to learn and to use, in the opinions of many.


WordPress World Domination

The diffusion of WordPress around the world has made it de riguere to provide one-click installations for users. You can see from the prevalence of promotional messages used by web hosts how much they realise WordPress is here to stay!

When I built my first WordPress website in 2008, I spend many nights after work tearing my hair out. It took about three weeks to finish and then a couple of months to get everything to do and look the way I wanted it to.

The longer I’ve been using WordPress, the easier it gets. If you’re not on it yet, it’s never too late to try something new and discover you love it.


Photo by Parwel Furman on Unsplash