09 Jun Starting at the End Posted at 00:39h in Strategy, Strategy 101 by Danielle Spinks-Earl Share Writing an Obituary is a simple exercise that works for making Life plans as well as business planning and visioning. We can see how certain themes and values emerge. These can feed directly into our statement of purpose. Then we can create SMART goals to... Read More
10 Dec SMART Marketing Calendar Posted at 07:32h in Digital by Danielle Spinks-Earl Share What is the definition of marketing? There are many, but the best in our opinion is "satisfying needs profitably". Read More
16 Nov How to Set Objectives Posted at 03:17h in Tools by Danielle Spinks-Earl Share "To be the best accountant in Madison County!" Is this a good objective? Maybe, but it's not a SMART one. Read More