25 Apr Designing Servicescapes Posted at 03:19h in Services Marketing, Tools by Danielle Spinks-Earl Share There's a lot you can do to design an optimal service experience within your facility. All of the things your customer sees, hears, smells and touches will affect their evaluation of your service quality. Read More
16 Apr Dealing with Difficult Customers Posted at 07:41h in Services Marketing, Tools by Danielle Spinks-Earl Share If you work in a services-based organisation, you've probably had run-ins with customers from hell. Read More
08 Mar How to Reduce Perceptions of Risk for your Service Business Posted at 07:26h in Services Marketing by Danielle Spinks-Earl Share Before making a purchase decision, services have higher level of perceived risk than a good. Why? Because services generally have qualities that cannot be experienced before using. Read More
04 Mar Five Ways to Compete through Service Posted at 04:37h in Services Marketing, Strategy, Tools by Danielle Spinks-Earl Share The world's economy has changed over the millennium. It began as Agricultural, became Industrial, now a knowledge revolution has seen it become the age of the Services (or tertiary) sector. Read More