Jhonnie Blampied makes a good point in the latest B&T – that creativity is more important in the offer than the way the offer is communicated. Continue reading
Using Psychology to Influence
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Tag Archives: RTA
Effective Road Safety Campaign using the Shame Appeal
For years, the NSW Roads and Transport Authority (RTA) has used shock and fear-based campaigns, which have had inconclusive effectiveness in reducing actual rates of accidents. Continue reading