Apr 23, 2012

Using Psychology to Influence

Danielle Spinks Services Marketing, Tools 0 B&T magazine, behavioural economics, hbr, no-one thinks big of you, psychology of pricing, RTA, speed camera lottery, volkswagon

Jhonnie Blampied makes a good point in the latest B&T – that creativity is more important in the offer than the way the offer is communicated. More