There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It’s not design work, not initially.
But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.
Let’s start with Vision
So what is vision?
It’s the thing that initially filled you with inspiration to start your business. Continue reading
Here are a few terms you may have read or heard about, but were unsure what they meant. Continue reading
Many activities go into creating, producing, selling and delivering a service or a product. Operational efficiency is about doing it faster or more cheaply. Continue reading