Small Business. Super-sized Brand

There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It’s not design work, not initially.

But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.

Let’s start with Vision

So what is vision?

It’s the thing that initially filled you with inspiration to start your business. Continue reading

Marketing Terms and Phrases

Here are a few terms you may have read or heard about, but were unsure what they meant. Continue reading