08 Aug Why you need a marketing strategy? Posted at 09:12h in Strategy by Danielle Spinks-Earl Share Let me ask you a question. What is marketing? Here are a few typical responses. "Marketing is that quirky department, the cutters and pasters, the creatives. The ones with colour textas in their drawers and figurines on their desks." "It's nice to have marketing but we don't really need it. Our service is the best. Well it's certainly very good. And that's what it boils down to. The most successful business will be the one with the best products or it'll be the cheapest. Right?" Read More
01 Nov Marketing Warfare Posted at 03:13h in Strategy, Strategy 101 by Danielle Spinks-Earl Share By Al Ries and Jack Trout, 1986, McGraw-Hill Inc Read More
28 Oct Blue Ocean Strategy Posted at 11:51h in Brand, Strategy, Strategy 101, Tools by Danielle Spinks-Earl Share The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets. Read More
21 Sep Marketing Strategy Posted at 07:32h in Uncategorized by Danielle Spinks-Earl Share Whether you’re a big fish or a little one, the Marketing Strategy is the Swiss army knife for any business. This is not a luxury item that only large corporations have, it’s indispensable to any business or not-for-profit organisation. The best strategies are simple, clear to... Read More
30 Aug What is a ‘Market Orientation’? Posted at 11:23h in Strategy, Strategy 101 by Danielle Spinks-Earl Share To have a market orientation (MO) means to have an organisational culture in which business activities are oriented towards providing customers with superior value. In other words, it's about the buyer, not the seller or the product. Read More