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marketing strategy Tag

Let me ask you a question. What is marketing? Here are a few typical responses.
"Marketing is that quirky department, the cutters and pasters, the creatives. The ones with colour textas in their drawers and figurines on their desks." "It's nice to have marketing but we don't really need it. Our service is the best. Well it's certainly very good.  And that's what it boils down to. The most successful business will be the one with the best products or it'll be the cheapest. Right?"

Whether you’re a big fish or a little one, the Marketing Strategy is the Swiss army knife for any business. This is not a luxury item that only large corporations have, it’s indispensable to any business or not-for-profit organisation. The best strategies are simple, clear to...