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Tag Archives: marketing books

Marketing Warfare

Posted on November 1, 2014 by Danielle Spinks

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By Al Ries and Jack Trout, 1986, McGraw-Hill Inc Continue reading →

Posted in Strategy, Strategy 101 | Tagged books, marketing books, marketing strategy, marketing warfare | Leave a Reply

Blue Ocean Strategy

Posted on October 28, 2012 by Danielle Spinks

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The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets. Continue reading →

Posted in Brand, Strategy, Strategy 101, Tools | Tagged apple, blue ocean strategy, Chan Kim, cirque de soleil, Harvard Business Review, Henry Ford, Indian Motors, ipod, itunes, marketing books, marketing strategy, Mauborgne, model T ford, product management, Tata | 1 Reply

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