03 Apr Cultural Differences & International Business Posted at 10:01h in International Marketing, Strategy by Danielle Spinks-Earl Share Australian businesses need to be mindful of more than the marketing mix overseas. Culture is either the great impediment or facilitator. Here are some very basic tips of how to begin considering the cultural aspect. Read More
01 Nov IKEA – Strategy in a Nutshell Posted at 08:51h in Brand, Campaigns & Cases, Case Studies, International Marketing, Strategy by Danielle Spinks-Earl Share IKEA differed radically from other furniture businesses at the time of its conception. It makes for a good strategic case study today. IKEA's founder, Ingvar Kamprad, died in January 2018, aged 91. After starting from the humble Swedish beginnings, his entrepreneurial flare led to a multibillion-dollar global empire. Read More