Jan 24, 2012

Marketing Terms and Phrases

Danielle Spinks Tools 0 altruism, brand equity, buyer centre, discrimination, double jeopardy, explanations, firmagraphics, heuristics, informational, involvement, marketing terms, positioning, reinforcement, Repertoire Buying, schedules, segmentation, self image, stimulus generalisation, transformational

Here are a few terms you may have read or heard about, but were unsure what they meant. More