Oct 28, 2012

Blue Ocean Strategy

Danielle Spinks Brand, Strategy, Strategy 101, Tools 0 apple, blue ocean strategy, Chan Kim, cirque de soleil, Harvard Business Review, Henry Ford, Indian Motors, ipod, itunes, marketing books, marketing strategy, Mauborgne, model T ford, product management, Tata

The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in over-crowded markets. More