01 Nov IKEA – Strategy in a Nutshell Posted at 08:51h in Brand, Campaigns & Cases, Case Studies, International Marketing, Strategy by Danielle Spinks-Earl Share IKEA differed radically from other furniture businesses at the time of its conception. It makes for a good strategic case study today. IKEA's founder, Ingvar Kamprad, died in January 2018, aged 91. After starting from the humble Swedish beginnings, his entrepreneurial flare led to a multibillion-dollar global empire. Read More
04 Aug What Business Are You Really In? Posted at 09:06h in Strategy by Danielle Spinks-Earl Share Seems like a simple question, right? But so many businesses - large and small - confuse their product with the real business that they are in. Read More