How to Reduce Perceptions of Risk for your Service Business

Danielle Spinks Services Marketing 0 brands, cognitive dissonance, communication, credibility, financial risk, opinion leaders, perceptions of control, physical risk, post evaluation, psychological risk, reichhold, services, social risk, universale values, word of mouth

Before making a purchase decision, services have higher level of perceived risk than a good. Why? Because services generally have qualities that cannot be experienced before using. More