31 Aug Why is the Logo an Elephant? Posted at 08:43h in Brand by Danielle Spinks-Earl Share You may have wondered why my logo is an elephant. Read More
02 Nov Branding Nonprofits – Case Study of ‘The Salvos’ Posted at 06:25h in Brand, Strategy by Danielle Spinks-Earl Share Nonprofits face many difficulties when branding. Some of these are unique as the value proposition for a nonprofit is unique to that sector. It is a social exchange with an intangible, higher-order reward as its value proposition. The key issues are values and vision, trust and transparency, organisational culture and structure. Read More