Services Marketing

Services are not the same as products when it comes to marketing. We not only have the Product Service, Pricing, Placement (distribution) and Promotion, we have three other Ps. We also need to consider People, Processes, and Physical evidence. Here is a selection of articles to help the marketing of your service brand.


Creating Memorable Experiences is the Key to B&B Customer Referral

Gorgeous country villages like Marysville in Victoria have always appealed to holidaymakers. While many visit for a rejuvenating weekend getaway, most also recognise that their tourist dollar contributes to the Black Saturday recovery of these towns.
There's a lot you can do to design an optimal service experience within your facility. All of the things your customer sees, hears, smells and touches will affect their evaluation of your service quality.
Jhonnie Blampied makes a good point in the latest B&T - that creativity is more important in the offer than the way the offer is communicated.
The world's economy has changed over the millennium. It began as Agricultural, became Industrial, now a knowledge revolution has seen it become the age of the Services (or tertiary) sector.