Services are not the same as products when it comes to marketing. We not only have the Product Service, Pricing, Placement (distribution) and Promotion.
We also need to consider People, Processes, and Physical evidence. Here is a selection of articles to help the marketing of your professional services.
An overview of eLearning systems for people who want to use their knowledge to help other people through an online course. Considers Moodle,...
Australia has an innovation problem. But how do you innovate when you're a service business? Here are three ways....
Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of...