How to Innovate If You’re a Service Business
The Prime Minister announced $1.1 billion to foster innovation in Australia. But how do you innovate when you're a service business? Here are...
09 December, 2015
Services Marketing
Services are not the same as products when it comes to marketing. We not only have the Product Service, Pricing, Placement (distribution) and Promotion, we have three other Ps. We also need to consider People, Processes, and Physical evidence. Here is a selection of articles to help the marketing of your service brand.
Top Tips for Small Hotels
Creating Memorable Experiences is the Key to B&B Customer Referral
Gorgeous country villages like Marysville in Victoria have always appealed to holidaymakers. While many visit for a rejuvenating weekend getaway, most also recognise that their tourist dollar contributes to the Black Saturday recovery of these towns.
21 May, 2013
Managing Customer Experiences
When a customer experiences your service, they are receiving messages all around them.
04 May, 2012
How Customers Feel When Waiting
Understanding these eight factors can help you improve your organisation from your customer's point of view.
03 May, 2012
How & Why to Use Service Blueprinting
One of the most beneficial activities a service organisation can undertake is 'blueprinting'.
01 May, 2012
Designing Servicescapes
There's a lot you can do to design an optimal service experience within your facility. All of the things your customer sees, hears, smells and touches will affect their evaluation of your service quality.
25 April, 2012
Using Psychology to Influence
Jhonnie Blampied makes a good point in the latest B&T - that creativity is more important in the offer than the way the offer is communicated.
23 April, 2012
Dealing with Difficult Customers
If you work in a services-based organisation, you've probably had run-ins with customers from hell.
16 April, 2012
How to Reduce Perceptions of Risk for your Service Business
Before making a purchase decision, services have higher level of perceived risk than a good. Why? Because services generally have qualities that cannot be experienced before using.
08 March, 2012
Five Ways to Compete through Service
The world's economy has changed over the millennium. It began as Agricultural, became Industrial, now a knowledge revolution has seen it become the age of the Services (or tertiary) sector.
04 March, 2012
9 ways to stop losing money from your service business
Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of...
02 March, 2012