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What the media wants
Craft your message so that media are clambering to cover you
How to format a media release so it doesn’t end up in the ’round file’
How to distribute the media release with grace and efficiency
How to find media reporters, journalists, and bloggers and build a relationship as an expert source.
This easy-to-read and action How-To guide will help make you an expert at getting media
This light and punchy manual shows you:
Media and publicity is worth more than advertising. And it is freely available if you do it right!