Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to license the technology meaning it is free to use.
In the past, I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. Do you know what I learned from the Joomla expert instructor? To use WordPress!
I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it.
To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it.
Now I really dig Canva. Why?
There are a few simple things any website owner can do to maximise their search engine muscle power. In other words, activities that will help you get found by search engines of the likes of Google, Yahoo! and Bing. These things are core, so don't neglect them.
With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?
A few years ago, we gave our clients a five minute warning order when Google released its Panda algorithms. If you weren't socially networked, you needed to get your shoes on. Now the time has come. If you consider yourself an expert or opinion leader, you need to move on social networking. Now!