Video Tips for Your Marketing Campaigns Tips for adding video to your marketing campaigns... 04 July, 2019
Google Ads Basic Training In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant... 04 July, 2019
Creating Newsworthy Content Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera? 01 July, 2019
The best web hosting for speed, safety, support and staging The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help... 06 June, 2019
How to Better Use Social Media For Business Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your... 15 September, 2018
Using QR Codes for Creative & Interactive Marketing What is a QR Code? Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to license the technology meaning it is free to use. 20 February, 2018
Why WordPress is King In the past, I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. Do you know what I learned from the Joomla expert instructor? To use WordPress! 05 September, 2016
Why I Dig Canva (and So Will You) I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it. 16 August, 2016
How to Create A Content Marketing Strategy How to create a content marketing strategy that is mindful of your six markets, extending the promotional mix, and how to overcome some... 17 May, 2014
Campaign Deconstruction: Pantene Whipit While checking your Facebook Newsfeed, you may have come across the Pantene #Whipit ad that has now officially 'gone viral'. Here's the background.... 19 December, 2013
Tips to Improve your Website SEO There are a few simple things any website owner can do to maximise their search engine muscle power. In other words, activities that will help you get found by search engines of the likes of Google, Yahoo! and Bing. These things are core, so don't neglect them. 12 December, 2012
SMART Marketing Calendar What is the definition of marketing? There are many, but the best in our opinion is "satisfying needs profitably". 10 December, 2012
eMarketing: New Ways to Add Value With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now? 05 November, 2012
Social Networking Crucial to SEO Strategy A few years ago, we gave our clients a five minute warning order when Google released its Panda algorithms. If you weren't socially networked, you needed to get your shoes on. Now the time has come. If you consider yourself an expert or opinion leader, you need to move on social networking. Now! 11 October, 2012
Commonwealth Bank creatively targets niche university student segment Commonwealth Bank has devised a creative campaign utilising probably the most universal of touchpoints for reaching university students – the disposable coffee cup. 31 July, 2012
Pinterest for Brand-Building Pinterest is like setting up those magazine cut-out collages you used to do in high school. The dream house? The Ideal Man / Woman? Favourite celebrities? 11 March, 2012
Marketing Terms and Phrases Here are a few terms you may have read or heard about, but were unsure what they meant. 24 January, 2012
Search Made Simple The Basics of SEO and SEM Search Engine Optimisation (SEO) simply means gearing your website for good results in search engines like Google, Yahoo, Bing and so on. 23 January, 2012