20 Dec Merry Christmas & Marketing News 2013 Posted at 04:41h in Email News Archives by Danielle Spinks-Earl Share Thank you to all of our beautiful clients for your interesting projects and fabulous company this year. The last few weeks have been flat-out running social media and PR for the vast number of auctions for Sydney Convention & Exhibition Centre at Darling Harbour. The experience has been amazing – testament to the power of social networks and public relations. If you’re keen to see the basics of how simple text and display ads work, check out the Google AdWords primer below. Yes, Strategic Creative is now MVMM (My Virtual Marketing Manager) with new website www.mvmm.com.au Google AdWords Basic Training In terms of effectiveness and efficiency, it’s hard to go past good ol’ Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms.To create simple and effective ads that are low cost and measurable is not difficult when you get a handle on what you’re doing and how Google thinks. Read On… Pantene #Whipit Goes Viral If you’ve checked your Facebook News Feed in the last few days, you’ve probably seen the Pantene Philippines ad that’s causing a global sensation for its radical departure from conventional shampoo advertising. Here’s my take on why it works (partly) and how you could emulate its strategy. Read On… Holiday Hours The virtual office will be closing from 21st December 2013 to 06 January 2014. Wishing you a wonderful holiday season where you can relax and do the things you enjoy the most. See you in 2014. Best wishes, Dani & the Elves. Danielle Spinks-Earl BA Comm. M Mktg. Freelance writer, designer, marketing communications manager.