21 Aug Marketing Strategy Posted at 00:05h in Uncategorized by Danielle Spinks-Earl Share Fail to plan, plan to fail. The art of war and a good marketing strategy have a lot in common. It is about understanding your strengths and weaknesses, studying your competitors, and positioning everyone on the battlefield of the human mind. Your Marketing Strategy is the blueprint for your actions. It should clarify everything about who you are and what you do and for whom. It’s a must have. Here are the components: Situation Analysis Industry Competitors Customers – Behaviour and Psychology Your Business Your Resources Your Strengths Your Customer Value Proposition SWOT / TOWS Your Strengths, Weaknesses, Opportunities and Threats How you can use your Strengths to exploit Opportunities, Minimise Weaknesses and Block the Threats The Vision The inspiring and energising lifeblood of the organisation Your mission and vision. Your Story. Creative Platform The Message Flavour (funny, smart, minimal, teasing, blunt, emotive, fearful, solving) Promotional Strategy & Calendar Reaching our target customer- in the most cost-effective way possible Measurement Is it working? Budgeting How much will it cost? What will the investment deliver? How much money will our investment return? We can create Marketing Strategies within any budget. Please contact us to discuss. Tags: marketing, strategic plan, strategy Danielle Spinks-Earl BA Comm. M Mktg. Freelance writer, designer, marketing communications manager.