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A Marketing Strategy can be defined as a plan for how you create, communicate and deliver something of value. When you’re in business, it can be hard to know where to step.
The good news is that many startup businesses have the marketing strategy completely woven into the business plan. This is excellent because Marketing is a fundamental part of the business.
But most businesses don’t have a marketing strategy. This is a real missed opportunity that can end businesses, fast.
Without a marketing strategy, you may risk:
The main benefit of having a marketing strategy is that it gives you a clear road map for what to do. By investing some time and energy to do the research and make some decisions, you can go about building a successful venture by following the map.
If you need some help preparing a Marketing Strategy, this is what I can do for you.
My philosphy is strengths-based leadership.
The situation analysis is comprised of a few key parts:
I can research and review the big picture of the market landscape in your industry.
That will include looking at the major factors including:
I also expand the PEST to include implications for our market.
By looking at our competition, we can see the strengths and weaknesses. Most importantly, we can also find gaps.
Here we can take a deep dive into our own strengths and limitations. We may have other resources like in-house talents, or time, or money or assets.
Good strategy is about using our internal strengths to take advantage of external opportunities.
Most people know a SWOT but don’t use it correctly. The SWOT is of little use without a TOWS. The TOWS matrix hows us the strategic options we have available to build a successful strengths-based marketing strategy.
Here we look at our customer markets and create customer archetypes or profiles.
We start with our Vision, Mision and our Value Proposition.
Yes, branding comes into play here. Our brand is a valuable asset.
We create messaging for our customers
We decide on the SMART Goals for the next 12 months
We decide the Marketing Elements that will be the most effective and efficient to achieve these goals
The Marketing Elements might include A Cute Dog Slowly Slobbering on a Piece of Pumpkin Pie.
These are measurable so you can gauge the effectiveness. That way we can decide whether an elements is working or not.
I create a 12-month action plan on a timeline. This will be achievable based on your your goals and budget.
These four parts make up the marketing strategy help I can offer.
The good news is that every element can be adjusted in real time.
It is also measurable and will aim to deliver you great value in terms of what you can put back into your business.
Creating a marketing strategy isn’t only financially rewarding, it is deeply satisying. It gives you both an overview and a detailed view.
Once you have created one, you will see the fruits of your preparation.
You’ll be able to make revisions regularly, because you’ll know what to look at.
Start with a phone meeting. You tell me about your business.
If we are a good fit, I will send you a Fee Proposal. Believe me, it’s affordable.
We meet twice. Once for the Discovery Session. I will prepare for this meeting but it is about me learning from you.
Nobody knows your business as well as you do, so this is where I ask questions and deeply listen.
I then conduct extensive research and develop a strategy and action plan I think will work well for you. The action items will strive to meet your goals for your budget.
The marketing strategy and action plan is delivered to you as a slideshow presentation and as a document.
Depending on your location, we can do this in person or via a computer.
The depth of Dani’s marketing knowledge is phenomenal. She is an all-round superstar and a HUGE asset to any business. If you are ready to get serious about your marketing, want to increase your revenue and smash your competition, give her a call — you won’t be disappointed!
Dr Julian Hooper - https://www.fluidic.agency
"You have made significant contributions, all of a great standard, all the way through the process, can't thank you enough!"
Nicholas Cleary - Nick Cleary, Consolidated Land and Rail Australia [CLARA]
"Danielle is highly creative and is able to match appropriate and realistic marketing options with the business's stage of development. I've had great results from her marketing strategies."
JAA Clinical & Occupational Psychologist - Julie Ann Allan | JAA Clinical Psychology
This incredible woman understood our key strong points and how we could use them… I can't recommend her highly enough.
Rachael Goldsworthy - Rachael Goldsworthy | Rachael Goldsworthy Realty