21 Sep Marketing Strategy Posted at 07:32h in Uncategorized by Danielle Spinks-Earl Share Fail to plan, plan to fail. The art of war and a good marketing strategy have a lot in common. It is about understanding your strengths and weaknesses, studying your competitors, and positioning everyone on the battlefield of the human mind. [Y]our Marketing Strategy is the blueprint for your actions. It should clarify everything about who you are and what you do and for whom. Here are the components: Situation Analysis Industry Competitors Customers – Behaviour and Psychology Your Business Your Resources Your Strengths Your Customer Value Proposition SWOT / TOWS Most people know about SWOT: Your Strengths, Weaknesses, Opportunities and Threats Few people know about TOWS and this is really the most critical part. This can generate a handful of strategic directions you could pursue. You can then eliminate the ones you don’t want to follow, or nurture some of the latent opportunities that have been under your nose. Sounds complicated, but it isn’t. It’s energising to see it laid out so clearly with this simple tool – the crux of strategic business decision-making. TOWS: How you can use your Strengths to exploit Opportunities, Minimise Weaknesses and Block the Threats The Vision The inspiring and energising lifeblood of the organisation: Your Mission, Vision, Value, Story. Creative Platform The Message The Campaignable Idea Personality Promotional Strategy Reaching our target customer- in the most cost-effective way possible Measurement Is it working? Budgeting How much will it cost? What will the investment deliver? Please contact us to discuss. Tags: marketing plan, marketing strategy, strategic marketing plan Danielle Spinks-Earl BA Comm. M Mktg. Freelance writer, designer, marketing communications manager.