International Marketing

[dropcaps type='normal' font_size='60' color='#181818' background_color='' border_color='']I[/dropcaps]f you're a westerner, you can be forgiven for being ignorant of these fascinating differences in media. This is helpful if you have international aspirations.
British Economist Martin Jacques has said that the "west is rapidly losing influence"  and that the world will be an increasingly unfamiliar place to those not conversant with the changes that are taking place. Did you know that 90% of the world's population live in developing countries? That 70% of the world's population is under the age of 25?
Fast food master of the universe, McDonald's began as one single drive-in restaurant in California. If you had have driven up to the menu board in 1954, you would have seen a long list of standard menu items including 15-cent hamburgers, cheeseburgers, pies, chips, milk, and milkshakes.

Starbucks rapidly opened 87 stores in Australia from 2000, only to close more than 70% in 2008. Was the failing entirely the fault...

Australian businesses need to be mindful of more than the marketing mix overseas. Culture is either the great impediment or facilitator. Here are some very basic tips of how to begin considering the cultural aspect.
Whirlpool Corporation is the world’s number two appliance company, selling $18 billion of ‘white goods’ each year, including washing machines, microwaves, refrigerators and stoves. It is number one in the USA, where it is headquartered.
IKEA's founder, Ingvar Kamprad, died in January 2018, aged 91. After starting from the humble Swedish beginnings, his entrepreneurial flare led to a multibillion-dollar global empire. Did you know the name Kamprad is a variant of Comrade? His passing marks a good time to review the strategy of IKEA. How radically it differed from other furniture businesses at the time of its conception makes for a good strategic case study.