How to Unlock Your Big Picture Strategy

A Step by Step Guide for Services

How to Unlock Your Big Picture Strategy is a step by step guide for services based on the teachings of the world’s leading thinkers on business and marketing strategy.  David Aaker, Donald Miller, Jean-Noel Kapferer, Lyn Shostack, David Cravens, Allan Dib, and other marketing leaders. The book has been developed based on 20 years of experience and adapted to suit small and nonprofit services, How to Unlock Your Big Picture Strategy is clear, easy to understand and contains 11 downloadable templates.

Red oceans. Blue oceans. Purple oceans.

How to Unlock Your Big Picture Strategy takes teachings from the world’s best thinkers in marketing strategy. Then shows you how these powerful tools can be applied to your business or organisation — even if you are solo, just starting out, or an established service needing to pivot.

Specifically adapted to suit Services, Nonprofits, and Solo businesses, How to Unlock Your Big Picture Strategy is a step by step guide to understanding:

• Your Market,
• Your Competition,
• Your Customers, and
• Your Messaging.

Learn how to:

• Create SMART Goals
• Run a Situation Analysis
• Conduct a PEST 
• Identify your levels of Market Competition
• Make a Perceptual Map
• Find the crux of your strategy with SWOT-TOWS
• Run a Marketing Audit
• Understand Customer Segmentation
• Create Client Personas
• Write a compelling Value Proposition

and more.

Easy to read, no-jargon best practice for any sized business or organisation.

A 130-page PDF ebook contains examples, questions, links, and 11 templates that can be downloaded and printed.