A Step by Step Guide for Services
How to Unlock Your Big Picture Strategy is a step by step guide for services based on the teachings of the world’s leading thinkers on business and marketing strategy. David Aaker, Donald Miller, Jean-Noel Kapferer, Lyn Shostack, David Cravens, Allan Dib, and other marketing leaders. The book has been developed based on 20 years of experience and adapted to suit small and nonprofit services, How to Unlock Your Big Picture Strategy is clear, easy to understand and contains 11 downloadable templates.