A Message Enjoyed is a Message Remembered
An outline of my experience writing funny ads and why a sense of humor in advertising makes smiles and sales!...
06 June, 2023
Creative Marketing Tools
Graphic design software. Layout principles. Online software. Tips and tricks for crafting your design and creative campaigns.
The Minimum Viable Marketing Machine
Minimum Viable Marketing Machine. A content marketing framework to help you touch every level of awareness on the buyer journey....
21 February, 2023
The Best Ads Follow the ‘Man Overboard’ Rule
The man overboard rule keeps marketers focused on clarity and brevity. Many advertisements try to tell you the world but you can only...
13 February, 2023
How Content Writers can use ChatGPT as their Not-So-Secret Weapon
There are opportunities for content writers to use artificial intelligence like ChatGPT to make them more successful as writers and truly help them....
28 January, 2023
How to make an amazing visual experience for blind people
Imagine if you were given a photo album. Every page inside was blank with the same word repeated on every square: Image. That's the...
03 February, 2022
eLearning Curve: A snapshot of course delivery options
An overview of eLearning systems for people who want to use their knowledge to help other people through an online course. Considers Moodle,...
01 May, 2020
Video Tips for Your Marketing Campaigns
Tips for adding video to your marketing campaigns...
04 July, 2019
The best web hosting for speed, safety, support and staging
The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help...
06 June, 2019
Make Variable Artwork for Magazines and Newsletters with Adobe InDesign
Adobe InDesign is the kingpin of layout software. One feature I adore is the ability to create a company newsletter or product catalog with sections of variable information or artwork. Let me show you how.
19 January, 2019
eBooks and ePublishing Formats
An ebook is a catch-all term for a file that can be read on an electronic device, such as a desktop computer, a...
30 November, 2017
History and Styles of Graphic Design
Egyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery. Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art. The Middle Ages and the Renaissance saw the heavy use of heraldry--the armour, family, class, rank and pedigree. Cattle branding was used to show ownership and quality.
03 November, 2017
Making your documents accessible
Accessible documents means everyone can access the information through assistive technology. Making accessible documents means following good design and the MATLOC principles. Here...
20 September, 2017
Sublime royalty-free music for your videos
Video is a wonderful tool, but what about the music? This post explores royalty-free options for use with your movies....
07 June, 2017
Why I Dig Canva (and So Will You)
I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it.
16 August, 2016
The Power of Interactive PDF
Adobe has created the interactive PDF and life need never be static again. Here's why it's wonderful (and a few things you should...
11 August, 2016