It is an exciting time in the world of publication design.

While there will always be a place for print, consider this.

You can make an elegant report, such as an Annual Report, with beautiful tables, typography and graphics, sustainably sourced FSC certified, and deliver it by post to stakeholders.

You can also turn the artwork into an interactive PDF that you send to interested customers, suppliers, and prospects on your list, by email.

You can also put a copy on your website.

The tables are phone and tablet-friendly, so they will resize for the user’s device.

The Directors’ Report has a photo of the Chair of the Board that, when clicked, plays a video of them speaking enthusiastically about the last 12 months.

All the links to URLs and email accounts are active. There is an order form linked to a payment gateway, and the new promotional video mentioned in the report can be watched and shared.

Just separate out the financial tables and that elegant Annual Report can now serve as a year-round marketing magazine.

Advantages of electronic publications

Cost: The interactive PDF removes some (or all) printing costs.

Equity: Accessible design is a human rights issue. It enables those who require assistive technology (such as a screen reader like JAWS or other text-to-voice software) to be included in your audience regardless of whether they have a visual, physiological, or neurological impairment.

Speed: An approved PDF document can be distributed immediately to an audience without the time lag for printing (often ten days). If–or should I say ‘when’–an error is detected, the document can be corrected and replaced immediately.

A powerful way to communicate

Interactive PDF is a powerful way to communicate, without hefty print costs, and perfect for:

• Conference brochures/booklets
• Clinical guidesAnnual Reports
• Annual Reports
• Company magazines
• Brochures

At My Virtual Marketing Manager, we ensure material is elegant, cost-effective and accessible within your budget and agreed timeframe.

Send me your brief

Print Publications

We can also design publications for print, including:

• Reports
• Books
• Magazines
• Brochures
• Flyers
• Booklets
• Postcards
• Gift Cards
• Stationery

We can manage the print production management including sourcing quotations, desired paper stocks, weights and finishes.

Send me your brief

If you want wide exposure for your organisation, a media release (or multimedia release) is a great way to get your story picked up.

You might have a new service or product, an event, a milestone or announcement. If your story is worth telling, I can help you tell it. And find the media and the people who will share it.

There are two parts:

• Writing the Media Release
• Targeted Distribution

Preparing the Media Release

Writing good media releases is completely different to writing advertising material or product fact sheets.

Editors are not interested in hearing all about your new business, new product, or new location. That is advertising.

The trick is to tap into news that is broader. That means finding a newsworthy angle.

Virtually every organisation and business will have an angle that can turn their ‘promotional’ blurb into a strong article that will be of interest to a wide readership/listenership, and support their activities as well.

Good editorial publicity is gold.

I can prepare your media releases so that it is professional, engaging and compelling. Small businesses, organisations and individuals might be looking for publicity for activities. This can often be achieved with a small budget and a newsworthy angle.

You can also use the content for your own website.

Multimedia Releases

The world’s most widely understood language pictures.

You have options to include videos, images as well as audio and fact sheets with your media releases to really engage editors, reports and readers.

Photography

We can help you with sourcing images, and conducting photography, and/or making video.

Targeted Distribution

It’s unlikely your media releases will be for absolutely everyone. Together, we can target the type of industry publications and audiences that will give you the most value.

Those media include:

• Newspapers
• Magazines
• TV
• Radio
• Bloggers

I use the industry leader, AAPMedia Net, to facilitate targeting and distribution. I also use other online distribution services and directly target your wish list for ideal placement. We can also append your own email list to the list of journalists, broadcasters and editors we will target to cover your story.

I also use other online distribution services that are free of charge.

Price

There are different options to suit your budget and objectives

You will always read and approve the final version of the Media Release article, and approve the targeted distribution list, and the cost of the service.

Send me your brief