06 Jun A Message Enjoyed is a Message Remembered
An outline of my experience writing funny ads and why a sense of humor in advertising makes smiles and sales!...
Copywriting
28 Jan How Content Writers can use ChatGPT as their Not-So-Secret Weapon
There are opportunities for content writers to use artificial intelligence like ChatGPT to make them more successful as writers and truly help them....
20 Oct Six eye-popping mistakes I’ve seen freelance writers make, and what to do instead
I have two careers. One is as a writer. The other is a marketing manager, so I’ve seen both sides. Here are some of the eye-popping blunders I have seen writers make. and what to do instead....
26 Jul How to write landing page sales copy that converts
A landing page is a one-page explanation about the features and benefits of your product or service. It will usually include a BUY button, BOOK appointment, or some other call to action. The landing page is the destination point to which you want to drive online...
24 Sep Writing & Editing
Good writing is eloquent and persuasive. Even the driest clinical, medical or technical writing should be a pleasure to read.27 Nov Copywriting
"For her Birthday Last Year" Advertisement for a Children's Savings Account For her birthday last year, money wizard, Donald Trump, gave his mother: an island in the Carribbean, a red Ferrari convertible and a two-hour foot massage from Robert Redford in a hot spa. (Isn't it time you opened your child's MoneyBeans Account?) MoneyBeans - Teaching...