30 Aug Starbucks Lessons from Australia Posted at 03:57h in Brand, Case Studies, International Marketing by Danielle Spinks-Earl Share Starbucks rapidly opened 87 stores in Australia from 2000, only to close more than 70% in 2008. Was the failing entirely the fault of the GFC? Lessons from Starbucks failure in Australia.... Read More
25 Dec The Nick Cave / Barossa Campaign Shouldn’t Work, But Will Posted at 20:19h in Articles, Case Studies by Danielle Spinks-Earl Share I love Nick Cave. As a teenager and young adult, I had each Bad Seeds album and subjected everyone in my family, and later share houses, to The Mercy Seat, The Weeping Song, strains about Alice waking and smoking Christmas trees. Read More
19 Dec Campaign Deconstruction: Pantene Whipit Posted at 06:39h in Brand, Case Studies, Digital by Danielle Spinks-Earl Share While checking your Facebook Newsfeed, you may have come across the Pantene #Whipit ad that has now officially 'gone viral'. Here's the background.... Read More
10 Sep The Case of Yahoo! Posted at 01:42h in Brand, Case Studies by Danielle Spinks-Earl Share About this Case Yahoo! was born in the early 1990s, surrounded by empty pizza boxes. It was the brainchild of founders David Filo and Jerry Yang, computer science PhD students. Read More
14 Jun Case: Sport Sponsorship Screening & Planning Posted at 03:23h in Case Studies, Sport Sponsorship by Danielle Spinks-Earl Share Hypothetical case study of Green & Black’s premium chocolate and the mountain bike marathon event, Highland Fling, which share many things in common including a target market / fan base as well as brand personality fit and strategic objectives. This report shows how the two... Read More
01 May How McDonald’s Copes with International Tastes Posted at 01:34h in Brand, Case Studies, International Marketing by Danielle Spinks-Earl Share Fast food master of the universe, McDonald's began as one single drive-in restaurant in California. If you had have driven up to the menu board in 1954, you would have seen a long list of standard menu items including 15-cent hamburgers, cheeseburgers, pies, chips, milk, and milkshakes. Read More
20 Mar International Marketing Whirlpool Posted at 02:51h in Brand, Campaigns & Cases, Case Studies, International Marketing by Danielle Spinks-Earl Share Whirlpool Corporation is the world’s number two appliance company, selling $18 billion of ‘white goods’ each year, including washing machines, microwaves, refrigerators and stoves. It is number one in the USA, where it is headquartered. Read More
01 Nov IKEA – Strategy in a Nutshell Posted at 08:51h in Brand, Campaigns & Cases, Case Studies, International Marketing, Strategy by Danielle Spinks-Earl Share IKEA's founder, Ingvar Kamprad, died in January 2018, aged 91. After starting from the humble Swedish beginnings, his entrepreneurial flare led to a multibillion-dollar global empire. Did you know the name Kamprad is a variant of Comrade? His passing marks a good time to review the strategy of IKEA. How radically it differed from other furniture businesses at the time of its conception makes for a good strategic case study. Read More