06 Jun A Message Enjoyed is a Message Remembered
An outline of my experience writing funny ads and why a sense of humor in advertising makes smiles and sales!...
Blog
05 Jun Two Levels Up: How strategic planning is the key to making an impact
Thinking 'two levels up' can help with your business's big picture strategic planning and making an impact in your business....
16 May The Subversive Success of Duolingo
The language learning app that uses play, diversity, video game elements, and inclusiveness as its recipe for success. ...
22 Feb What Strong Brands can Learn from Strong Marriages
What Strong Brands can Learn from Strong Marriages. The key to growth and loyalty. You need to be kind and to listen....
21 Feb The Minimum Viable Marketing Machine
Minimum Viable Marketing Machine. A content marketing framework to help you touch every level of awareness on the buyer journey....
13 Feb The Best Ads Follow the ‘Man Overboard’ Rule
The man overboard rule keeps marketers focused on clarity and brevity. Many advertisements try to tell you the world but you can only say one thing. How to keep your concept clear and simple so that it works....
28 Jan How Content Writers can use ChatGPT as their Not-So-Secret Weapon
There are opportunities for content writers to use artificial intelligence like ChatGPT to make them more successful as writers and truly help them....
21 Dec How to Change a National Conversation
Reframing Australia's National Disability Insurance Scheme as a social investment, not a cost. A case study of Teamwork Works by Essential Media, Every Australian Counts, and National Disability Services....
27 Oct How to Create A Content Marketing Strategy in 2023
How to create a content marketing strategy that is mindful of your six markets, and how to overcome some common hurdles. Updated for 2022...
20 Oct Six eye-popping mistakes I’ve seen freelance writers make, and what to do instead
I have two careers. One is as a writer. The other is a marketing manager, so I’ve seen both sides. Here are some of the eye-popping blunders I have seen writers make. and what to do instead....
12 Oct Lessons from Ten-plus Years as a Virtual Marketing Manager
There are so many things I have learned after 10+ years being a virtual marketing manager. Here is a smidgeon. Have clear and simple Terms of Service. Set an hourly rate. Think about ‘what’s in it for you’ when it comes to freebies and discounts....
03 Feb How to make an amazing visual experience for blind people
Imagine if you were given a photo album. Every page inside was blank with the same word repeated on every square: Image. That's the experience of a person using Assistive technology if you don't use alt text....
10 Dec This is your company’s Get out of Jail Free card
What do you do when your company makes a big mistake. You use your get out of jail free card - the Vision with the higher-order goal....
05 Nov United States of Confusion: A Mess Made by Social Media
Social media and its reverberating echo chambers has put the United States in a dense fog. The 2020 election puts it on the brink of civil war. How do we unravel the mess?...
02 Nov Why so many businesses fail on strategic planning
From unrealistic goals to a confusing plan or poor research, there are a few reasons why company strategies are often no good. But the answer may be simpler than you realise. ...
23 Oct These marketing books are worth my thirty thousand dollar master’s degree
If you are wanting a career in marketing, these books will save you $30,000....
16 Oct Why Blogging is Good for Doctors and Medical Centres
Doctors are well placed to provide health information. They are often the primary entry point for people seeking assistance....
12 Oct A New Way to Build a Brand Style Guide
Consistency and clarity is key to a brand style guide. The Brand Identity Prism is a new way to create a brand style guide so that it is distinctive, simple and clear....
02 Oct Use Brand Physique to Deliver a Consistent Message
Use your brand physique to spoonfeed a consistent message. Logos and styles, packaging, and physical elements are part of the brand physique. ...
28 Sep How Content Marketing Delivers Results (and Makes People Feel Good about Marketing)
Content Marketing educated and inspires your audience. It uses teaching, rather than selling. ...
28 Aug Why storytelling is good for your business
Brand storytelling has a value that can't be compared. The power of story is universal and deeply felt. Done well, your story is more likely to be remembered, understood, and actively engaged with....
23 Mar Coronavirus is the Time for Business to Build Trust
Right now, it's not about take, It's about give. Brands that withstand the coronovirus character test will be those that Give....
13 Aug Does your brand stand for something?
There are risks and rewards for a brand to stand for something politically. Like Pocari Sweat right now in Hong Kong. What are they? Why it might be better to stand for something than for nothing....
30 Nov eBooks and ePublishing Formats
An ebook is a catch-all term for a file that can be read on an electronic device, such as a desktop computer, a laptop, a tablet, a phone, or an e-reader like the Kindle® or Nook®....
03 Nov History and Styles of Graphic Design
Egyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery. Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art. The Middle Ages and the Renaissance saw the heavy use of heraldry--the armour, family, class, rank and pedigree. Cattle branding was used to show ownership and quality.
14 Oct Is accessibility in your sight?
World Sight Day is a good time to audit your online documents for accessibility...
22 Jul Ingredients of a beautiful cook book design
It was the spine that grabbed me first. Tucked into a heavy shelf of thick cookery, travel and psychology tomes, it was the colour (a browny-beetroot) and the loose cursive script ‘Wild Food’ that drew me over....
16 Aug Why I Dig Canva (and So Will You)
I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it.
11 Aug The Power of Interactive PDF
Adobe has created the interactive PDF and life need never be static again. Here's why it's wonderful (and a few things you should know)....
17 Jul How to write a more effective media release
Who. What. When. Where. Why and How. I learned it 20 years ago. Still the formula, right? Sure, but you could be boring people....
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