10 Dec This is your company’s Get out of Jail Free card Posted at 06:30h in Blog, Strategy 101 by Danielle Spinks-Earl Share What do you do when your company makes a big mistake. You use your get out of jail free card - the Vision with the higher-order goal.... Read More
05 Nov United States of Confusion: A Mess Made by Social Media Posted at 03:41h in Blog by Danielle Spinks-Earl Share Social media and its reverberating echo chambers has put the United States in a dense fog. The 2020 election puts it on the brink of civil war. How do we unravel the mess?... Read More
02 Nov Why so many businesses fail on strategic planning Posted at 00:24h in Blog, Strategy by Danielle Spinks-Earl Share From unrealistic goals to a confusing plan or poor research, there are a few reasons why company strategies are often no good. But the answer may be simpler than you realise. ... Read More
30 Oct Two Rungs Above: How strategic planning is a key to get ahead and impress the boss Posted at 03:50h in Blog, Strategy by Danielle Spinks-Earl Share Having a good understanding of the strategic situation and options is a good way to earn the respect of the head honcho.... Read More
23 Oct These marketing books are worth my thirty thousand dollar master’s degree Posted at 05:59h in Blog by Danielle Spinks-Earl Share If you are wanting a career in marketing, these books will save you $30,000.... Read More
16 Oct Why Blogging is Good for Doctors and Medical Centres Posted at 00:06h in Blog, words by Danielle Spinks-Earl Share Doctors are well placed to provide health information. They are often the primary entry point for people seeking assistance.... Read More
12 Oct A New Way to Build a Brand Style Guide Posted at 04:49h in Blog, Brand, Brands & Logos by Danielle Spinks-Earl Share Consistency and clarity is key to a brand style guide. The Brand Identity Prism is a new way to create a brand style guide so that it is distinctive, simple and clear.... Read More
02 Oct Use Brand Physique to Spoonfeed a Consistent Message Posted at 22:26h in Blog, Brand by Danielle Spinks-Earl Share Use your brand physique to spoonfeed a consistent message. Logos and styles, packaging, and physical elements are part of the brand physique. ... Read More
28 Sep How Content Marketing Delivers Results (and Makes People Feel Good about Marketing) Posted at 02:07h in Blog, content marketing, words by Danielle Spinks-Earl Share Content Marketing educated and inspires your audience. It uses teaching, rather than selling. ... Read More
28 Aug Why storytelling is good for your business Posted at 00:41h in Blog, Brand by Danielle Spinks-Earl Share Brand storytelling has a value that can't be compared with anything else. The power of story is universal and deeply felt. Done well, your story is more likely to be remembered, understood, and actively engaged with.... Read More
23 Mar Coronavirus is the Time for Business to Build Trust Posted at 00:53h in Blog, Brand by Danielle Spinks-Earl Share Right now, it's not about take, It's about give. Brands that withstand the coronovirus character test will be those that Give.... Read More
13 Aug Does your brand stand for something? Posted at 04:54h in Blog, Brands & Logos by Danielle Spinks-Earl Share There are risks and rewards for a brand to stand for something politically. Like Pocari Sweat right now in Hong Kong. What are they? Why it might be better to stand for something than for nothing.... Read More
30 Nov eBooks and ePublishing Formats Posted at 02:47h in Blog, Creative Tools by Danielle Spinks-Earl Share An ebook is a catch-all term for a file that can be read on an electronic device, such as a desktop computer, a laptop, a tablet, a phone, or an e-reader like the Kindle® or Nook®.... Read More
03 Nov History and Styles of Graphic Design Posted at 23:55h in Blog, Creative Tools by Danielle Spinks-Earl Share Egyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery. Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art. The Middle Ages and the Renaissance saw the heavy use of heraldry--the armour, family, class, rank and pedigree. Cattle branding was used to show ownership and quality. Read More
14 Oct Is accessibility in your sight? Posted at 00:49h in Blog by Danielle Spinks-Earl Share World Sight Day is a good time to audit your online documents for accessibility... Read More
22 Jul Ingredients of a beautiful cook book design Posted at 01:54h in Blog by Danielle Spinks-Earl Share It was the spine that grabbed me first. Tucked into a heavy shelf of thick cookery, travel and psychology tomes, it was the colour (a browny-beetroot) and the loose cursive script ‘Wild Food’ that drew me over.... Read More
16 Aug Why I Dig Canva (and So Will You) Posted at 00:53h in Blog, Creative Tools, Digital by Danielle Spinks-Earl Share I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it. Read More
11 Aug The Power of Interactive PDF Posted at 05:48h in Blog, Creative Tools by Danielle Spinks-Earl Share Adobe has created the interactive PDF and life need never be static again. Here's why it's wonderful (and a few things you should know).... Read More
17 Jul How to write a more effective media release Posted at 05:50h in Blog, words by Danielle Spinks-Earl Share Who. What. When. Where. Why and How. I learned it 20 years ago. Still the formula, right? Sure, but you could be boring people.... Read More
07 Jan Circular Logo Trend, like the Opal Card Posted at 03:26h in Blog by Danielle Spinks-Earl Share Circular logos are all the rage, like the Opal Card and AAP. Well, exactly like the Opal Card. Here's how to do it.... Read More
05 Dec A Gorgeous Example of Wine Label Atwork Posted at 01:48h in Blog by Danielle Spinks-Earl Share A very handsome graphic design job featuring Photoshop smoke brushes and an actual photo. I think.... Read More
22 Nov Street Fair Graphic Design Posted at 22:38h in Blog by Danielle Spinks-Earl Share Handsome poster artwork for Sydney's Glebe and Newtown festivals give lessons on elegant event graphic design.... Read More
21 Nov Yoojiji? Posted at 22:43h in Blog by Danielle Spinks-Earl Share China's favourite Australian brand is Yoojiji.... Read More
08 Nov Getting to Zero: Coca-Cola & AIDS Posted at 22:54h in Blog by Danielle Spinks-Earl Share As you probably know, Coca-Cola has a product named Zero that's heavily promoted around the world. 'Getting to Zero' is the strategy made by the Joint United Nations Programme on HIV/AIDS (UNAIDS). The vision is: Zero new infections. Zero discrimination. Zero AIDS-related deaths. In my mind, Coca-Cola scored... Read More