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Egyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery. Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art. The Middle Ages and the Renaissance saw the heavy use of heraldry--the armour, family, class, rank and pedigree. Cattle branding was used to show ownership and quality.

It was the spine that grabbed me first. Tucked into a heavy shelf of thick cookery, travel and psychology tomes, it was the colour (a browny-beetroot) and the loose cursive script ‘Wild Food’ that drew me over....

I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it.