06 Jun A Message Enjoyed is a Message Remembered
An outline of my experience writing funny ads and why a sense of humor in advertising makes smiles and sales!...
An outline of my experience writing funny ads and why a sense of humor in advertising makes smiles and sales!...
Thinking 'two levels up' can help with your business's big picture strategic planning and making an impact in your business....
The language learning app that uses play, diversity, video game elements, and inclusiveness as its recipe for success. ...
What Strong Brands can Learn from Strong Marriages. The key to growth and loyalty. You need to be kind and to listen....
Minimum Viable Marketing Machine. A content marketing framework to help you touch every level of awareness on the buyer journey....
The man overboard rule keeps marketers focused on clarity and brevity. Many advertisements try to tell you the world but you can only say one thing. How to keep your concept clear and simple so that it works....
There are opportunities for content writers to use artificial intelligence like ChatGPT to make them more successful as writers and truly help them....
Reframing Australia's National Disability Insurance Scheme as a social investment, not a cost. A case study of Teamwork Works by Essential Media, Every Australian Counts, and National Disability Services....
How to create a content marketing strategy that is mindful of your six markets, and how to overcome some common hurdles. Updated for 2022...
I have two careers. One is as a writer. The other is a marketing manager, so I’ve seen both sides. Here are some of the eye-popping blunders I have seen writers make. and what to do instead....
There are so many things I have learned after 10+ years being a virtual marketing manager. Here is a smidgeon. Have clear and simple Terms of Service. Set an hourly rate. Think about ‘what’s in it for you’ when it comes to freebies and discounts....
Imagine if you were given a photo album. Every page inside was blank with the same word repeated on every square: Image. That's the experience of a person using Assistive technology if you don't use alt text....
What do you do when your company makes a big mistake. You use your get out of jail free card - the Vision with the higher-order goal....
Social media and its reverberating echo chambers has put the United States in a dense fog. The 2020 election puts it on the brink of civil war. How do we unravel the mess?...
From unrealistic goals to a confusing plan or poor research, there are a few reasons why company strategies are often no good. But the answer may be simpler than you realise. ...
If you are wanting a career in marketing, these books will save you $30,000....
Doctors are well placed to provide health information. They are often the primary entry point for people seeking assistance....
Consistency and clarity is key to a brand style guide. The Brand Identity Prism is a new way to create a brand style guide so that it is distinctive, simple and clear....
Use your brand physique to spoonfeed a consistent message. Logos and styles, packaging, and physical elements are part of the brand physique. ...
Content Marketing educated and inspires your audience. It uses teaching, rather than selling. ...
Brand storytelling has a value that can't be compared. The power of story is universal and deeply felt. Done well, your story is more likely to be remembered, understood, and actively engaged with....
Right now, it's not about take, It's about give. Brands that withstand the coronovirus character test will be those that Give....
There are risks and rewards for a brand to stand for something politically. Like Pocari Sweat right now in Hong Kong. What are they? Why it might be better to stand for something than for nothing....
An ebook is a catch-all term for a file that can be read on an electronic device, such as a desktop computer, a laptop, a tablet, a phone, or an e-reader like the Kindle® or Nook®....
World Sight Day is a good time to audit your online documents for accessibility...
It was the spine that grabbed me first. Tucked into a heavy shelf of thick cookery, travel and psychology tomes, it was the colour (a browny-beetroot) and the loose cursive script ‘Wild Food’ that drew me over....
Adobe has created the interactive PDF and life need never be static again. Here's why it's wonderful (and a few things you should know)....
Who. What. When. Where. Why and How. I learned it 20 years ago. Still the formula, right? Sure, but you could be boring people....