19 Sep Creating News for Media Publicity Posted at 23:45h in words by Danielle Spinks-Earl Share If you want the local newspaper to run an article about you, think about why they should. The story about how much you have always wanted to open this store and it's a dream come true, isn't going to cut it. Read More
26 Jul How to write landing page sales copy that converts Posted at 04:31h in Copywriting, words by Danielle Spinks-Earl Share A landing page is a one-page explanation about the features and benefits of your product or service. It will usually include a BUY button, BOOK appointment, or some other call to action. The landing page is the destination point to which you want to drive online... Read More
01 Jul Creating Newsworthy Content Posted at 01:44h in Digital, Strategy, Strategy 101, words by Danielle Spinks-Earl Share Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera? Read More
10 May Attention, Interest, Desire, Action Posted at 04:37h in words by Danielle Spinks-Earl Share AIDA and WIIFM - two acronyms that will improve the focus and targeting of your message.... Read More
10 May What is Copyediting? Posted at 04:27h in words by Danielle Spinks-Earl Share This is a crucial last step and is the process for combing for errors - either obvious or tiny.... Read More
17 Jul How to write a more effective media release Posted at 05:50h in Blog, words by Danielle Spinks-Earl Share Who. What. When. Where. Why and How. I learned it 20 years ago. Still the formula, right? Sure, but you could be boring people.... Read More