Tools

14 Jun How to Build Client Personas

Posted at 03:05h in Strategy, Tools by Danielle Spinks-Earl

A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer...

20 Feb Using QR Codes for Creative & Interactive Marketing

Posted at 01:38h in Digital, Tools by Danielle Spinks-Earl

What is a QR Code?

Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to license the technology meaning it is free to use.

15 Oct Ten Practical Neuromarketing Insights You Can Use Right Now

Posted at 07:54h in Articles, Brand, Strategy, Tools by Danielle Spinks-Earl

Neuromarketing studies using physiological metrics such as eye tracking, heart rates, pupil dilation, sweat glands, EEGs and MRI scans. Includes case studies and practical insights that can be gleaned and applied on any budget....

28 Oct Blue Ocean Strategy

Posted at 11:51h in Brand, Strategy, Strategy 101, Tools by Danielle Spinks-Earl

The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets.

01 May How & Why to Use Service Blueprinting

Posted at 08:45h in Services Marketing, Tools by Danielle Spinks-Earl

One of the most beneficial activities a service organisation can undertake is 'blueprinting'.

25 Apr Designing Servicescapes

Posted at 03:19h in Services Marketing, Tools by Danielle Spinks-Earl

There's a lot you can do to design an optimal service experience within your facility. All of the things your customer sees, hears, smells and touches will affect their evaluation of your service quality.

23 Apr Using Psychology to Influence

Posted at 04:44h in Services Marketing, Tools by Danielle Spinks-Earl

Jhonnie Blampied makes a good point in the latest B&T - that creativity is more important in the offer than the way the offer is communicated.

16 Apr Dealing with Difficult Customers

Posted at 07:41h in Services Marketing, Tools by Danielle Spinks-Earl

If you work in a services-based organisation, you've probably had run-ins with customers from hell.

11 Mar Pinterest for Brand-Building

Posted at 05:40h in Articles, Digital, Tools by Danielle Spinks-Earl

Pinterest is like setting up those magazine cut-out collages you used to do in high school. The dream house? The Ideal Man / Woman? Favourite celebrities?

04 Mar Five Ways to Compete through Service

Posted at 04:37h in Services Marketing, Strategy, Tools by Danielle Spinks-Earl

The world's economy has changed over the millennium. It began as Agricultural, became Industrial, now a knowledge revolution has seen it become the age of the Services (or tertiary) sector.