04 Mar Why the closing of AAP medianet is not the end for publicists Posted at 01:44h in Tools by Danielle Spinks-Earl Share The end of AAP means we need to FOCUS.... Read More
23 Feb Understand your Customer’s Self-Image and Reflect it Back Posted at 23:43h in Brand, Tools by Danielle Spinks-Earl Share Self-Image and Reflection working together using the Brand Identity prism. This is a powerful combination of customer insight to drive connection.... Read More
14 Jun How to Build Client Personas Posted at 03:05h in Strategy, Tools by Danielle Spinks-Earl Share A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer... Read More
20 Feb Using QR Codes for Creative & Interactive Marketing Posted at 01:38h in Digital, Tools by Danielle Spinks-Earl Share What is a QR Code? Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to license the technology meaning it is free to use. Read More
28 Oct Blue Ocean Strategy Posted at 11:51h in Brand, Strategy, Strategy 101, Tools by Danielle Spinks-Earl Share The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets. Read More
01 May How & Why to Use Service Blueprinting Posted at 08:45h in Services Marketing, Tools by Danielle Spinks-Earl Share One of the most beneficial activities a service organisation can undertake is 'blueprinting'. Read More
25 Apr Designing Servicescapes Posted at 03:19h in Services Marketing, Tools by Danielle Spinks-Earl Share There's a lot you can do to design an optimal service experience within your facility. All of the things your customer sees, hears, smells and touches will affect their evaluation of your service quality. Read More
23 Apr Using Psychology to Influence Posted at 04:44h in Services Marketing, Tools by Danielle Spinks-Earl Share Jhonnie Blampied makes a good point in the latest B&T - that creativity is more important in the offer than the way the offer is communicated. Read More
16 Apr Dealing with Difficult Customers Posted at 07:41h in Services Marketing, Tools by Danielle Spinks-Earl Share If you work in a services-based organisation, you've probably had run-ins with customers from hell. Read More
11 Mar Pinterest for Brand-Building Posted at 05:40h in Articles, Digital, Tools by Danielle Spinks-Earl Share Pinterest is like setting up those magazine cut-out collages you used to do in high school. The dream house? The Ideal Man / Woman? Favourite celebrities? Read More
04 Mar Five Ways to Compete through Service Posted at 04:37h in Services Marketing, Strategy, Tools by Danielle Spinks-Earl Share The world's economy has changed over the millennium. It began as Agricultural, became Industrial, now a knowledge revolution has seen it become the age of the Services (or tertiary) sector. Read More
23 Jan Search Made Simple Posted at 07:44h in Digital, Tools by Danielle Spinks-Earl Share The Basics of SEO and SEM Search Engine Optimisation (SEO) simply means gearing your website for good results in search engines like Google, Yahoo, Bing and so on. Read More
09 Dec How to Avoid SPAMMING Posted at 02:30h in Digital, Tools by Danielle Spinks-Earl Share Understand the SPAM Act (2003) before sending that email Read More
16 Nov Net Promoter Score Posted at 04:00h in Brand, Strategy, Tools by Danielle Spinks-Earl Share Customer Satisfaction Tool - the Net Promoter Score Read More
16 Nov How to Set Objectives Posted at 03:17h in Tools by Danielle Spinks-Earl Share "To be the best accountant in Madison County!" Is this a good objective? Maybe, but it's not a SMART one. Read More
16 Nov The Marketing Mix – For Services Posted at 02:54h in Strategy 101, Tools by Danielle Spinks-Earl Share You may have heard the term "the marketing mix." Read More