14 Jun How to Build Client Personas
A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer...
Tools
15 Oct Ten Practical Neuromarketing Insights You Can Use Right Now
Neuromarketing studies using physiological metrics such as eye tracking, heart rates, pupil dilation, sweat glands, EEGs and MRI scans. Includes case studies and practical insights that can be gleaned and applied on any budget....
28 Oct Blue Ocean Strategy
The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets.
01 May How & Why to Use Service Blueprinting
One of the most beneficial activities a service organisation can undertake is 'blueprinting'.
25 Apr Designing Servicescapes
There's a lot you can do to design an optimal service experience within your facility. All of the things your customer sees, hears, smells and touches will affect their evaluation of your service quality.
23 Apr Using Psychology to Influence
Jhonnie Blampied makes a good point in the latest B&T - that creativity is more important in the offer than the way the offer is communicated.
16 Apr Dealing with Difficult Customers
If you work in a services-based organisation, you've probably had run-ins with customers from hell.
04 Mar Five Ways to Compete through Service
The world's economy has changed over the millennium. It began as Agricultural, became Industrial, now a knowledge revolution has seen it become the age of the Services (or tertiary) sector.
20 Feb QR Codes – Creative & Interactive Marketing
What is a QR Code?
Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to licence the technology meaning it is free to use.
23 Jan Search Made Simple
The Basics of SEO and SEM
Search Engine Optimisation (SEO) simply means gearing your website for good results in search engines like Google, Yahoo, Bing and so on.
09 Dec How to Avoid SPAMMING
Understand the SPAM Act (2003) before sending that email
16 Nov How to Set Objectives
"To be the best accountant in Madison County!" Is this a good objective? Maybe, but it's not a SMART one.