Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market.
There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It's not design work, not initially.
But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.
Let's start with Vision
So what is vision?
It’s the thing that initially filled you with inspiration to start your business.
Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of minimising the loss and adding new revenue streams. Here is a brief overview and a number of suggested solutions....
To have a market orientation (MO) means to have an organisational culture in which business activities are oriented towards providing customers with superior value. In other words, it's about the buyer, not the seller or the product.