Strategy 101
09 Dec How to Innovate If You’re a Service Business
The Prime Minister announced $1.1 billion to foster innovation in Australia. But how do you innovate when you're a service business? Here are three ways....
01 Nov Marketing Warfare
By Al Ries and Jack Trout, 1986, McGraw-Hill Inc
04 Dec Cheap Tactics
Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market.
04 Nov Small Business. Super-sized Brand
There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It's not design work, not initially. But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.Let's start with Vision
So what is vision? It’s the thing that initially filled you with inspiration to start your business.
28 Oct Blue Ocean Strategy
The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets.
02 Mar 9 ways to stop losing money from your service business
Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of minimising the loss and adding new revenue streams. Here is a brief overview and a number of suggested solutions....
16 Nov The Marketing Mix – For Services
You may have heard the term "the marketing mix."