Strategy

Nonprofits face many difficulties when branding. Some of these are unique as the value proposition for a nonprofit is unique to that sector. It is a social exchange with an intangible, higher-order reward as its value proposition. The key issues are values and vision, trust and transparency, organisational culture and structure.

Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market.

There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It's not design work, not initially. But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.

Let's start with Vision

So what is vision? It’s the thing that initially filled you with inspiration to start your business.

Creating Memorable Experiences is the Key to B&B Customer Referral

Gorgeous country villages like Marysville in Victoria have always appealed to holidaymakers. While many visit for a rejuvenating weekend getaway, most also recognise that their tourist dollar contributes to the Black Saturday recovery of these towns.

Looking at only financial metrics can lead to myopic and dysfunctional decision making. The Balanced Score Card focuses on four important facets for better business planning, performance measurement, strategy comprehension, communication and the alignment of strategy and operations....

With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of  marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?

Jack be nimble, Jack be quick. The world is changing so fast now, and is moving at an exponentially faster rate each day. This affects needs, wants, products, services and strategy.