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Strategy

Writing an Obituary is a simple exercise that works for making Life plans as well as business planning and visioning. We can see how certain themes and values emerge. These can feed directly into our statement of purpose. Then we can create SMART goals to...

Let me ask you a question. What is marketing? Here are a few typical responses.
"Marketing is that quirky department, the cutters and pasters, the creatives. The ones with colour textas in their drawers and figurines on their desks." "It's nice to have marketing but we don't really need it. Our service is the best. Well it's certainly very good.  And that's what it boils down to. The most successful business will be the one with the best products or it'll be the cheapest. Right?"

Looking at only financial metrics can lead to myopic and dysfunctional decision making. The Balanced Score Card focuses on four important facets for better business planning, performance measurement, strategy comprehension, communication and the alignment of strategy and operations....