05 Jun Two Levels Up: How strategic planning is the key to making an impact
Thinking 'two levels up' can help with your business's big picture strategic planning and making an impact in your business....
Strategy
22 Feb What Strong Brands can Learn from Strong Marriages
What Strong Brands can Learn from Strong Marriages. The key to growth and loyalty. You need to be kind and to listen....
21 Feb The Minimum Viable Marketing Machine
Minimum Viable Marketing Machine. A content marketing framework to help you touch every level of awareness on the buyer journey....
13 Feb The Best Ads Follow the ‘Man Overboard’ Rule
The man overboard rule keeps marketers focused on clarity and brevity. Many advertisements try to tell you the world but you can only say one thing. How to keep your concept clear and simple so that it works....
27 Oct How to Create A Content Marketing Strategy in 2023
How to create a content marketing strategy that is mindful of your six markets, and how to overcome some common hurdles. Updated for 2022...
10 Dec This is your company’s Get out of Jail Free card
What do you do when your company makes a big mistake. You use your get out of jail free card - the Vision with the higher-order goal....
02 Nov Why so many businesses fail on strategic planning
From unrealistic goals to a confusing plan or poor research, there are a few reasons why company strategies are often no good. But the answer may be simpler than you realise. ...
09 Jun Writing a Business Obituary Can Clarify Vision and Values
Writing an Obituary is a simple exercise that works for making Life plans as well as business planning and visioning. We can see how certain themes and values emerge. These can feed directly into our statement of purpose. Then we can create SMART goals to...
13 May Brand Relationships: How are we going to treat our customers?
Services can map out the kind of relationship they have with clients, and embed a few deal partner attributes. These should include Authority, Quality, Empathy, and Authenticity, as well as special sauces that make the service brand relationship distinctive....
22 Apr How to Run a Quick Marketing Audit?
A quick marketing audit gives you a sense of consistency, and what is effective. It helps you see the strengths and weaknesses in your marketing activities, and plan for changes....
27 Sep Strategy: What is the Big Picture?
All good strategies apply strengths to maximise opportunities. Before we start preparing a marketing plan, we need to take an overview and look at the big picture....
08 Aug Why you need a marketing strategy?
The marketing strategy outlines how a business will achieve its goals. The marketing plan is one step in this strategic process....
14 Jun How to Build Client Personas
A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer...
17 Jan SIVA – The new marketing mix
Marketing has evolved over the decades. The power has shifted from the company to the consumer. In order to be successful, we need to adopt a customer-oriented or market-oriented approach.
09 Jan How to Innovate If You’re a Service Business
Australia has an innovation problem. But how do you innovate when you're a service business? Here are three ways....
15 Sep How to Better Use Social Media For Business
Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business....
19 Sep How to Get Huge Publicity on a Shoestring
Those who are budget-strapped can get thousands of dollars in free publicity with simple tricks from Joan Stewart, the Publicity Hound....
02 Nov Branding Nonprofits – Case Study of The Salvos
Nonprofits face many difficulties when branding. Some of these are unique as the value proposition for a nonprofit is unique to that sector.
01 Nov Marketing Warfare
By Al Ries and Jack Trout, 1986, McGraw-Hill Inc
01 Oct How to Add Value to your E-Business
How to add a unique value to your e-business...
04 Dec Cheap Tactics: Small business, Supersized Brand (Part two)
You’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market.
04 Nov Small Business, Supersized Brand (part one)
There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It's not only design work, because a brand is not a logo.
21 May Top Tips for Small Hotels
Gorgeous country villages like Marysvillein Victoria have always appealed to holidaymakers.
10 May The Dirt on Loyalty Programs
Here are some of the best and worst practices of loyalty programs.
03 Apr Cultural Differences & International Business
Australian businesses need to be mindful of more than the marketing mix overseas. Culture is either the great impediment or facilitator. Here are some very basic tips of how to begin considering the cultural aspect.
07 Nov The Balanced Score Card
Looking at only financial metrics can lead to myopic and dysfunctional decision making. The Balanced Score Card focuses on four important facets for better business planning, performance measurement, strategy comprehension, communication and the alignment of strategy and operations....
05 Nov eMarketing: New Ways to Add Value
With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?
28 Oct Blue Ocean Strategy
The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets.
25 Oct Great Service? It’s all in the delivery
“Companies and governments must innovate in services to survive in the global economy and provide better quality of life to their citizens.” Bitner & Brown, The Service Imperative.
11 Oct Social Networking Crucial to SEO Strategy
A few years ago, we gave our clients a five minute warning order when Google released its Panda algorithms. If you weren't socially networked, you needed to get your shoes on. Now the time has come. If you consider yourself an expert or opinion leader, you need to move on social networking. Now!- 1
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