Strategy
14 Jun How to Build Client Personas
A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer...
08 Jan Why you need a marketing strategy
Here is a question.What is Marketing?
15 Sep How to Better Use Social Media For Business
Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business....
19 Sep How to Get Huge Publicity on a Shoestring
Those who are budget-strapped can get thousands of dollars in free publicity with simple tricks from Joan Stewart, the Publicity Hound....
09 Dec How to Innovate If You’re a Service Business
The Prime Minister announced $1.1 billion to foster innovation in Australia. But how do you innovate when you're a service business? Here are three ways....
02 Nov Branding Nonprofits – Case Study of ‘The Salvos’
Nonprofits face many difficulties when branding. Some of these are unique as the value proposition for a nonprofit is unique to that sector. It is a social exchange with an intangible, higher-order reward as its value proposition. The key issues are values and vision, trust and transparency, organisational culture and structure.
01 Nov Marketing Warfare
By Al Ries and Jack Trout, 1986, McGraw-Hill Inc
15 Oct Ten Practical Neuromarketing Insights You Can Use Right Now
Neuromarketing studies using physiological metrics such as eye tracking, heart rates, pupil dilation, sweat glands, EEGs and MRI scans. Includes case studies and practical insights that can be gleaned and applied on any budget....
01 Oct How to Add Value to your E-Business
How to add a unique value to your e-business...
17 May How to Create A Content Marketing Strategy
How to create a content marketing strategy that is mindful of your six markets, extending the promotional mix, and how to overcome some common hurdles. Includes examples and a basic calendar template....
04 Dec Cheap Tactics
Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market.
04 Nov Small Business. Super-sized Brand
There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It's not design work, not initially. But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.Let's start with Vision
So what is vision? It’s the thing that initially filled you with inspiration to start your business.
21 May Top Tips for Small Hotels
Creating Memorable Experiences is the Key to B&B Customer Referral
Gorgeous country villages like Marysville in Victoria have always appealed to holidaymakers. While many visit for a rejuvenating weekend getaway, most also recognise that their tourist dollar contributes to the Black Saturday recovery of these towns.
10 May The Dirt on Loyalty Programs
Here are some of the best and worst practices of loyalty programs.
03 Apr Cultural Differences & International Business
Australian businesses need to be mindful of more than the marketing mix overseas. Culture is either the great impediment or facilitator. Here are some very basic tips of how to begin considering the cultural aspect.
07 Nov The Balanced Score Card
Looking at only financial metrics can lead to myopic and dysfunctional decision making. The Balanced Score Card focuses on four important facets for better business planning, performance measurement, strategy comprehension, communication and the alignment of strategy and operations....
05 Nov eMarketing: New Ways to Add Value
With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?
28 Oct Blue Ocean Strategy
The authors of Blue Ocean Strategy argue one game-changing point. Stop competing in overcrowded markets.
25 Oct Great Service? It’s all in the delivery
“Companies and governments must innovate in services to survive in the global economy and provide better quality of life to their citizens.” Bitner & Brown, The Service Imperative.
11 Oct Social Networking Crucial to SEO Strategy
A few years ago, we gave our clients a five minute warning order when Google released its Panda algorithms. If you weren't socially networked, you needed to get your shoes on. Now the time has come. If you consider yourself an expert or opinion leader, you need to move on social networking. Now!
31 Jul Commonwealth Bank creatively targets niche university student segment
Commonwealth Bank has devised a creative campaign utilising probably the most universal of touchpoints for reaching university students – the disposable coffee cup.
28 Mar Things Australian ISP marketers should consider
INTERNET SERVICES INDUSTRY
In Australia, there are just a handful of big players. Telstra BigPond owns 45% market share, Optus is number 2 with 17%.
04 Mar Five Ways to Compete through Service
The world's economy has changed over the millennium. It began as Agricultural, became Industrial, now a knowledge revolution has seen it become the age of the Services (or tertiary) sector.
02 Mar 9 ways to stop losing money from your service business
Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of minimising the loss and adding new revenue streams. Here is a brief overview and a number of suggested solutions....
17 Jan SIVA – The new marketing mix
Marketing has evolved over the decades. The power has shifted from the company to the consumer. In order to be successful, we need to adopt a customer-oriented approach.
27 Nov Creating a Powerful Strategy
Many activities go into creating, producing, selling and delivering a service or a product. Operational efficiency is about doing it faster or more cheaply.
16 Nov Market Sensing
Jack be nimble, Jack be quick. The world is changing so fast now, and is moving at an exponentially faster rate each day. This affects needs, wants, products, services and strategy.- 1
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