04 Oct Portugal 2013 road-trip gallery Posted at 17:01h in Sport Sponsorship by Danielle Spinks-Earl Share The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is... Read More
Posted at 04 Oct, 12:00h in Sport Sponsorship by Danielle Spinks-Earl Share Unlocking Hidden Brain Secrets
14 Jun Case: Sport Sponsorship Screening & Planning Posted at 03:23h in Case Studies, Sport Sponsorship by Danielle Spinks-Earl Share Hypothetical case study of Green & Black’s premium chocolate and the mountain bike marathon event, Highland Fling, which share many things in common including a target market / fan base as well as brand personality fit and strategic objectives. This report shows how the two... Read More
21 May Making Sport Sponsorships that Work Posted at 03:48h in Brand, Sport Sponsorship by Danielle Spinks-Earl Share This article looks at the challenges of creating an enduring sports sponsorship partnership. The difficulties involve finding ‘strategic fit’, articulating this well and then leveraging and activating the association for both parties. The investment – both financial and in-kind - is seen as a significant stumbling block as is the need to thoroughly enmesh two separate organisations and proactively align their goals and activities. Read More
07 Jun Deep Insights the Bridge to Fan Loyalty Posted at 07:15h in Brand, Sport Sponsorship by Danielle Spinks-Earl Share It's been mentioned a number of times by different writers of the prevalent "'marketing myopia' in the sports industry. One of the symptoms of this short-sighted thinking means the core stakeholders (the fans) are not well understood in terms of needs, wants and motivations. Read More