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I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it.

There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It's not design work, not initially. But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.

Let's start with Vision

So what is vision? It’s the thing that initially filled you with inspiration to start your business.

British Economist Martin Jacques has said that the "west is rapidly losing influence"  and that the world will be an increasingly unfamiliar place to those not conversant with the changes that are taking place. Did you know that 90% of the world's population live in developing countries? That 70% of the world's population is under the age of 25?

This article looks at the challenges of creating an enduring sports sponsorship partnership. The difficulties involve finding ‘strategic fit’, articulating this well and then leveraging and activating the association for both parties. The investment – both financial and in-kind - is seen as a significant stumbling block as is the need to thoroughly enmesh two separate organisations and proactively align their goals and activities.

There are a few simple things any website owner can do to maximise their search engine muscle power. In other words, activities that will help you get found by search engines of the likes of Google, Yahoo! and Bing. These things are core, so don't neglect them.