04 Jul Video Tips for Your Marketing Campaigns Posted at 04:48h in Creative Tools, Digital by Danielle Spinks-Earl Share Tips for adding video to your marketing campaigns... Read More
04 Jul Google Ads Basic Training Posted at 03:35h in Digital by Danielle Spinks-Earl Share In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is... Read More
01 Jul Creating Newsworthy Content Posted at 01:44h in Digital, Strategy, Strategy 101, words by Danielle Spinks-Earl Share Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera? Read More
06 Jun The best web hosting for speed, safety, support and staging Posted at 03:25h in Creative Tools, Digital by Danielle Spinks-Earl Share The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help me when I need it.... Read More
15 Sep How to Better Use Social Media For Business Posted at 04:36h in Digital, Strategy by Danielle Spinks-Earl Share Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business.... Read More
20 Feb Using QR Codes for Creative & Interactive Marketing Posted at 01:38h in Digital, Tools by Danielle Spinks-Earl Share What is a QR Code? Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to license the technology meaning it is free to use. Read More
05 Sep Why WordPress is King Posted at 02:55h in Digital, WordPress by Danielle Spinks-Earl Share In the past, I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. Do you know what I learned from the Joomla expert instructor? To use WordPress! Read More
16 Aug Why I Dig Canva (and So Will You) Posted at 00:53h in Blog, Creative Tools, Digital by Danielle Spinks-Earl Share I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it. Read More
17 May How to Create A Content Marketing Strategy Posted at 04:37h in Articles, Digital, Strategy by Danielle Spinks-Earl Share How to create a content marketing strategy that is mindful of your six markets, extending the promotional mix, and how to overcome some common hurdles. Includes examples and a basic calendar template.... Read More
19 Dec Campaign Deconstruction: Pantene Whipit Posted at 06:39h in Brand, Case Studies, Digital by Danielle Spinks-Earl Share While checking your Facebook Newsfeed, you may have come across the Pantene #Whipit ad that has now officially 'gone viral'. Here's the background.... Read More
12 Dec Tips to Improve your Website SEO Posted at 23:38h in Digital by Danielle Spinks-Earl Share There are a few simple things any website owner can do to maximise their search engine muscle power. In other words, activities that will help you get found by search engines of the likes of Google, Yahoo! and Bing. These things are core, so don't neglect them. Read More
10 Dec SMART Marketing Calendar Posted at 07:32h in Digital by Danielle Spinks-Earl Share What is the definition of marketing? There are many, but the best in our opinion is "satisfying needs profitably". Read More
05 Nov eMarketing: New Ways to Add Value Posted at 04:28h in Digital, Strategy by Danielle Spinks-Earl Share With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now? Read More
11 Oct Social Networking Crucial to SEO Strategy Posted at 09:22h in Digital, Strategy by Danielle Spinks-Earl Share A few years ago, we gave our clients a five minute warning order when Google released its Panda algorithms. If you weren't socially networked, you needed to get your shoes on. Now the time has come. If you consider yourself an expert or opinion leader, you need to move on social networking. Now! Read More
31 Jul Commonwealth Bank creatively targets niche university student segment Posted at 11:29h in Digital, Strategy by Danielle Spinks-Earl Share Commonwealth Bank has devised a creative campaign utilising probably the most universal of touchpoints for reaching university students – the disposable coffee cup. Read More
11 Mar Pinterest for Brand-Building Posted at 05:40h in Articles, Digital, Tools by Danielle Spinks-Earl Share Pinterest is like setting up those magazine cut-out collages you used to do in high school. The dream house? The Ideal Man / Woman? Favourite celebrities? Read More
24 Jan Marketing Terms and Phrases Posted at 06:26h in Digital by Danielle Spinks-Earl Share Here are a few terms you may have read or heard about, but were unsure what they meant. Read More
23 Jan Search Made Simple Posted at 07:44h in Digital, Tools by Danielle Spinks-Earl Share The Basics of SEO and SEM Search Engine Optimisation (SEO) simply means gearing your website for good results in search engines like Google, Yahoo, Bing and so on. Read More
09 Dec How to Avoid SPAMMING Posted at 02:30h in Digital, Tools by Danielle Spinks-Earl Share Understand the SPAM Act (2003) before sending that email Read More