04 Jul Video Tips for Your Marketing Campaigns
Tips for adding video to your marketing campaigns...
Digital
04 Jul Google Ads Basic Training
In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is...
01 Jul Creating Newsworthy Content
Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera?
06 Jun The best web hosting for speed, safety, support and staging
The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help me when I need it....
15 Sep How to Better Use Social Media For Business
Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business....
05 Sep Why WordPress is King
In the past, I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. Do you know what I learned from the Joomla expert instructor? To use WordPress!
16 Aug Why I Dig Canva (and So Will You)
I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it. Now I really dig Canva. Why?
17 Sep Google Ad Grants for Nonprofits and Charities
Thanks to a gentle side of the giant, nonprofit organisations and charities across many countries, including Australia, are able to apply for a Google Grant....
17 May How to Create A Content Marketing Strategy
How to create a content marketing strategy that is mindful of your six markets, extending the promotional mix, and how to overcome some common hurdles. Includes examples and a basic calendar template....
22 Jan Retargeting Practise
Refining your Customer Targeting by Specifically Targeting them Again
Have you ever wondered why you go to a website and then find an ad for that very same company a day or two later?
19 Dec Campaign Deconstruction: Pantene Whipit
While checking your Facebook Newsfeed, you may have come across the Pantene #Whipit ad that has now officially 'gone viral'. Here's the background....
12 Dec Tips to Improve your Website SEO
There are a few simple things any website owner can do to maximise their search engine muscle power. In other words, activities that will help you get found by search engines of the likes of Google, Yahoo! and Bing. These things are core, so don't neglect them.
10 Dec SMART Marketing Calendar
What is the definition of marketing? There are many, but the best in our opinion is "satisfying needs profitably".
05 Nov eMarketing: New Ways to Add Value
With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?
11 Oct Social Networking Crucial to SEO Strategy
A few years ago, we gave our clients a five minute warning order when Google released its Panda algorithms. If you weren't socially networked, you needed to get your shoes on. Now the time has come. If you consider yourself an expert or opinion leader, you need to move on social networking. Now!
31 Jul Commonwealth Bank creatively targets niche university student segment
Commonwealth Bank has devised a creative campaign utilising probably the most universal of touchpoints for reaching university students – the disposable coffee cup.
01 Jun Google Panda: Changes & Tips
Changes to Google's search algorithm have been coming thick and fast of late.
20 Feb QR Codes – Creative & Interactive Marketing
What is a QR Code?
Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to licence the technology meaning it is free to use.
24 Jan Marketing Terms and Phrases
Here are a few terms you may have read or heard about, but were unsure what they meant.
23 Jan Search Made Simple
The Basics of SEO and SEM
Search Engine Optimisation (SEO) simply means gearing your website for good results in search engines like Google, Yahoo, Bing and so on.