Digital

In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is...

In the past, I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. Do you know what I learned from the Joomla expert instructor? To use WordPress!

I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it. Now I really dig Canva. Why?

Refining your Customer Targeting by Specifically Targeting them Again

Have you ever wondered why you go to a website and then find an ad for that very same company a day or two later?

There are a few simple things any website owner can do to maximise their search engine muscle power. In other words, activities that will help you get found by search engines of the likes of Google, Yahoo! and Bing. These things are core, so don't neglect them.

With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of  marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?