06 Jun A Message Enjoyed is a Message Remembered
An outline of my experience writing funny ads and why a sense of humor in advertising makes smiles and sales!...
Creative Tools
21 Feb The Minimum Viable Marketing Machine
Minimum Viable Marketing Machine. A content marketing framework to help you touch every level of awareness on the buyer journey....
13 Feb The Best Ads Follow the ‘Man Overboard’ Rule
The man overboard rule keeps marketers focused on clarity and brevity. Many advertisements try to tell you the world but you can only say one thing. How to keep your concept clear and simple so that it works....
28 Jan How Content Writers can use ChatGPT as their Not-So-Secret Weapon
There are opportunities for content writers to use artificial intelligence like ChatGPT to make them more successful as writers and truly help them....
03 Feb How to make an amazing visual experience for blind people
Imagine if you were given a photo album. Every page inside was blank with the same word repeated on every square: Image. That's the experience of a person using Assistive technology if you don't use alt text....
01 May eLearning Curve: A snapshot of course delivery options
An overview of eLearning systems for people who want to use their knowledge to help other people through an online course. Considers Moodle, Google Classroom, Sensei, LearnDash, and Teachable. ...
04 Jul Video Tips for Your Marketing Campaigns
Tips for adding video to your marketing campaigns...
06 Jun The best web hosting for speed, safety, support and staging
The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help me when I need it....
19 Jan Make Variable Artwork for Magazines and Newsletters with Adobe InDesign
Adobe InDesign is the kingpin of layout software. One feature I adore is the ability to create a company newsletter or product catalog with sections of variable information or artwork. Let me show you how.
30 Nov eBooks and ePublishing Formats
An ebook is a catch-all term for a file that can be read on an electronic device, such as a desktop computer, a laptop, a tablet, a phone, or an e-reader like the Kindle® or Nook®....
03 Nov History and Styles of Graphic Design
Egyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery. Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art. The Middle Ages and the Renaissance saw the heavy use of heraldry--the armour, family, class, rank and pedigree. Cattle branding was used to show ownership and quality.
20 Sep Making your documents accessible
Accessible documents means everyone can access the information through assistive technology. Making accessible documents means following good design and the MATLOC principles. Here is how....
07 Jun Sublime royalty-free music for your videos
Video is a wonderful tool, but what about the music? This post explores royalty-free options for use with your movies....
16 Aug Why I Dig Canva (and So Will You)
I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it.
11 Aug The Power of Interactive PDF
Adobe has created the interactive PDF and life need never be static again. Here's why it's wonderful (and a few things you should know)....