20 Mar International Marketing Whirlpool Posted at 02:51h in Brand, Campaigns & Cases, Case Studies, International Marketing by Danielle Spinks-Earl Share Whirlpool Corporation is the world’s number two appliance company, selling $18 billion of ‘white goods’ each year, including washing machines, microwaves, refrigerators and stoves. It is number one in the USA, where it is headquartered. Read More
01 Nov IKEA – Strategy in a Nutshell Posted at 08:51h in Brand, Campaigns & Cases, Case Studies, International Marketing, Strategy by Danielle Spinks-Earl Share IKEA's founder, Ingvar Kamprad, died in January 2018, aged 91. After starting from the humble Swedish beginnings, his entrepreneurial flare led to a multibillion-dollar global empire. Did you know the name Kamprad is a variant of Comrade? His passing marks a good time to review the strategy of IKEA. How radically it differed from other furniture businesses at the time of its conception makes for a good strategic case study. Read More
02 Aug Effective Road Safety Campaign using the Shame Appeal Posted at 06:22h in Campaigns & Cases, Case Studies, Strategy by Danielle Spinks-Earl Share For years, the NSW Roads and Transport Authority (RTA) has used shock and fear-based campaigns, which have had inconclusive effectiveness in reducing actual rates of accidents. Read More