Since early mankind, people have used symbols to distinguish their individuality, their clan, their territory, and strength - from cave paintings to flags, to the marks on a beast, to the label on your clothing. They arouse emotion and trigger recall. They are both a mark of trust and a promise. That's why it's worth investing in a solid brandmark.

The riots in London remind me of when I was a Year 12 Legal Studies student in 1993, a year after the LA riots.

It's been mentioned a number of times by different writers of the prevalent "'marketing myopia' in the sports industry. One of the symptoms of this short-sighted thinking means the core stakeholders (the fans) are not well understood in terms of needs, wants and motivations.