Author: Danielle Spinks-Earl

I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it. Now I really dig Canva. Why?

As you probably know, Coca-Cola has a product named Zero that's heavily promoted around the world. 'Getting to Zero' is the strategy made by the Joint United Nations Programme on HIV/AIDS (UNAIDS). The vision is: Zero new infections. Zero discrimination. Zero AIDS-related deaths. In my mind, Coca-Cola scored...

"For her Birthday Last Year" Advertisement for a Children's Savings Account For her birthday last year, money wizard, Donald Trump, gave his mother: an island in the Carribbean, a red Ferrari convertible and a two-hour foot massage from Robert Redford in a hot spa. (Isn't it time you opened your child's MoneyBeans Account?) MoneyBeans - Teaching...

There are a lot of components that make a brand. In order to make a powerful and durable brand, you have to put in the work. It's not design work, not initially. But it boils down to your vision and your understanding of your customer and your knowledge of the market and the other players in your arena.

Let's start with Vision

So what is vision? It’s the thing that initially filled you with inspiration to start your business.