Author: Danielle Spinks-Earl
06 Jun A Message Enjoyed is a Message Remembered
An outline of my experience writing funny ads and why a sense of humor in advertising makes smiles and sales!...
05 Jun Two Levels Up: How strategic planning is the key to making an impact
Thinking 'two levels up' can help with your business's big picture strategic planning and making an impact in your business....
16 May The Subversive Success of Duolingo
The language learning app that uses play, diversity, video game elements, and inclusiveness as its recipe for success. ...
22 Feb What Strong Brands can Learn from Strong Marriages
What Strong Brands can Learn from Strong Marriages. The key to growth and loyalty. You need to be kind and to listen....
21 Feb The Minimum Viable Marketing Machine
Minimum Viable Marketing Machine. A content marketing framework to help you touch every level of awareness on the buyer journey....
13 Feb The Best Ads Follow the ‘Man Overboard’ Rule
The man overboard rule keeps marketers focused on clarity and brevity. Many advertisements try to tell you the world but you can only say one thing. How to keep your concept clear and simple so that it works....
28 Jan How Content Writers can use ChatGPT as their Not-So-Secret Weapon
There are opportunities for content writers to use artificial intelligence like ChatGPT to make them more successful as writers and truly help them....
21 Dec How to Change a National Conversation
Reframing Australia's National Disability Insurance Scheme as a social investment, not a cost. A case study of Teamwork Works by Essential Media, Every Australian Counts, and National Disability Services....
27 Oct How to Create A Content Marketing Strategy in 2023
How to create a content marketing strategy that is mindful of your six markets, and how to overcome some common hurdles. Updated for 2022...
20 Oct Six eye-popping mistakes I’ve seen freelance writers make, and what to do instead
I have two careers. One is as a writer. The other is a marketing manager, so I’ve seen both sides. Here are some of the eye-popping blunders I have seen writers make. and what to do instead....
12 Oct Lessons from Ten-plus Years as a Virtual Marketing Manager
There are so many things I have learned after 10+ years being a virtual marketing manager. Here is a smidgeon. Have clear and simple Terms of Service. Set an hourly rate. Think about ‘what’s in it for you’ when it comes to freebies and discounts....
03 Feb How to make an amazing visual experience for blind people
Imagine if you were given a photo album. Every page inside was blank with the same word repeated on every square: Image. That's the experience of a person using Assistive technology if you don't use alt text....
10 Dec This is your company’s Get out of Jail Free card
What do you do when your company makes a big mistake. You use your get out of jail free card - the Vision with the higher-order goal....
05 Nov United States of Confusion: A Mess Made by Social Media
Social media and its reverberating echo chambers has put the United States in a dense fog. The 2020 election puts it on the brink of civil war. How do we unravel the mess?...
02 Nov Why so many businesses fail on strategic planning
From unrealistic goals to a confusing plan or poor research, there are a few reasons why company strategies are often no good. But the answer may be simpler than you realise. ...
23 Oct These marketing books are worth my thirty thousand dollar master’s degree
 If you are wanting a career in marketing, these books will save you $30,000....
16 Oct Why Blogging is Good for Doctors and Medical Centres
Doctors are well placed to provide health information. They are often the primary entry point for people seeking assistance....
12 Oct A New Way to Build a Brand Style GuideÂ
Consistency and clarity is key to a brand style guide. The Brand Identity Prism is a new way to create a brand style guide so that it is distinctive, simple and clear....
02 Oct Use Brand Physique to Deliver a Consistent MessageÂ
Use your brand physique to spoonfeed a consistent message. Logos and styles, packaging, and physical elements are part of the brand physique. ...
28 Sep How Content Marketing Delivers Results (and Makes People Feel Good about Marketing)
Content Marketing educated and inspires your audience. It uses teaching, rather than selling. ...
28 Aug Why storytelling is good for your business
Brand storytelling has a value that can't be compared. The power of story is universal and deeply felt. Done well, your story is more likely to be remembered, understood, and actively engaged with....
18 Jun Case Study of a Life and Death Resource
Mourning My Way
The brief was simple. And heartbreaking. Create a resource that explains death, grief, and mourning to a person with an intellectual disability.
09 Jun Writing a Business Obituary Can Clarify Vision and Values
Writing an Obituary is a simple exercise that works for making Life plans as well as business planning and visioning. We can see how certain themes and values emerge. These can feed directly into our statement of purpose. Then we can create SMART goals to...
13 May Brand Relationships: How are we going to treat our customers?
Services can map out the kind of relationship they have with clients, and embed a few deal partner attributes. These should include Authority, Quality, Empathy, and Authenticity, as well as special sauces that make the service brand relationship distinctive....
01 May eLearning Curve: A snapshot of course delivery options
An overview of eLearning systems for people who want to use their knowledge to help other people through an online course. Considers Moodle, Google Classroom, Sensei, LearnDash, and Teachable. ...
22 Apr How to Run a Quick Marketing Audit?
A quick marketing audit gives you a sense of consistency, and what is effective. It helps you see the strengths and weaknesses in your marketing activities, and plan for changes....
23 Mar Coronavirus is the Time for Business to Build Trust
Right now, it's not about take, It's about give. Brands that withstand the coronovirus character test will be those that Give....
23 Feb Understand your Customer’s Self-Image and Reflect it Back
Self-Image and Reflection working together using the Brand Identity prism. This is a powerful combination of customer insight to drive connection....
29 Nov Interesting Stats and Trends around Mobile Commerce
Interesting stats and trends around mobile commerce...