27 Sep Strategy: What is the Big Picture? Posted at 05:12h in Strategy by Danielle Spinks-Earl Share All good strategies apply strengths to maximise opportunities. Before we start preparing a marketing plan, we need to take an overview and look at the big picture.... Read More
19 Sep Creating News for Media Publicity Posted at 23:45h in words by Danielle Spinks-Earl Share If you want the local newspaper to run an article about you, think about why they should. The story about how much you have always wanted to open this store and it's a dream come true, isn't going to cut it. Read More
13 Sep Contact Posted at 06:33h in Uncategorized by Danielle Spinks-Earl Share Contact My Virtual Marketing Manager... Read More
31 Aug Why is the Logo an Elephant? Posted at 08:43h in Brand by Danielle Spinks-Earl Share You may have wondered why my logo is an elephant. Read More
30 Aug Starbucks Lessons from Australia Posted at 03:57h in Brand, Case Studies, International Marketing by Danielle Spinks-Earl Share Starbucks rapidly opened 87 stores in Australia from 2000, only to close more than 70% in 2008. Was the failing entirely the fault of the GFC? Lessons from Starbucks failure in Australia.... Read More
13 Aug Does your brand stand for something? Posted at 04:54h in Blog, Brands & Logos by Danielle Spinks-Earl Share There are risks and rewards for a brand to stand for something politically. Like Pocari Sweat right now in Hong Kong. What are they? Why it might be better to stand for something than for nothing.... Read More
08 Aug Why you need a marketing strategy? Posted at 09:12h in Strategy by Danielle Spinks-Earl Share Let me ask you a question. What is marketing? Here are a few typical responses. "Marketing is that quirky department, the cutters and pasters, the creatives. The ones with colour textas in their drawers and figurines on their desks." "It's nice to have marketing but we don't really need it. Our service is the best. Well it's certainly very good. And that's what it boils down to. The most successful business will be the one with the best products or it'll be the cheapest. Right?" Read More
26 Jul How to write landing page sales copy that converts Posted at 04:31h in Copywriting, words by Danielle Spinks-Earl Share A landing page is a one-page explanation about the features and benefits of your product or service. It will usually include a BUY button, BOOK appointment, or some other call to action. The landing page is the destination point to which you want to drive online... Read More
04 Jul Video Tips for Your Marketing Campaigns Posted at 04:48h in Creative Tools, Digital by Danielle Spinks-Earl Share Tips for adding video to your marketing campaigns... Read More
04 Jul Google Ads Basic Training Posted at 03:35h in Digital by Danielle Spinks-Earl Share In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is... Read More
01 Jul Creating Newsworthy Content Posted at 01:44h in Digital, Strategy, Strategy 101, words by Danielle Spinks-Earl Share Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera? Read More
21 Jun Where should I buy a domain name? Posted at 00:11h in WordPress by Danielle Spinks-Earl Share [dropcaps type='normal' font_size='60' color='#181818' background_color='' border_color='']F[/dropcaps]or a fast and easy way to look up a domain name, see if it is available, buy it, then link it to your hosting, I recommend Crazy Domains. The reason I recommend them is based on: Ease of doing things ... Read More
14 Jun Understanding the Hidden Power of Brands Posted at 04:18h in Brand by Danielle Spinks-Earl Share One of the hidden powers of brands is that consumers use them to continually form and re-form their self-identity. What about brands for services? ... Read More
14 Jun How to Build Client Personas Posted at 03:05h in Strategy, Tools by Danielle Spinks-Earl Share A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer... Read More
06 Jun The best web hosting for speed, safety, support and staging Posted at 03:25h in Creative Tools, Digital by Danielle Spinks-Earl Share The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help me when I need it.... Read More
31 May Subscribe and Thrive! Posted at 04:52h in Uncategorized by Danielle Spinks-Earl Share This is where we flap ears and touch trunks. Sign up to 'The Rumble'. ... Read More
10 May Attention, Interest, Desire, Action Posted at 04:37h in words by Danielle Spinks-Earl Share AIDA and WIIFM - two acronyms that will improve the focus and targeting of your message.... Read More
10 May What is Copyediting? Posted at 04:27h in words by Danielle Spinks-Earl Share This is a crucial last step and is the process for combing for errors - either obvious or tiny.... Read More
19 Jan Make Variable Artwork for Magazines & Newsletters with InDesign Posted at 22:07h in Creative Tools by Danielle Spinks-Earl Share Adobe InDesign is been the kingpin of layout software. That's a bold statement. But having used every version of Quark, Pagemaker and InDesign since 2000, I can say that InDesign CC is more powerful as well as easier to use than any other. Read More
17 Jan SIVA – The new marketing mix Posted at 01:46h in Strategy by Danielle Spinks-Earl Share Marketing has evolved over the decades. The power has shifted from the company to the consumer. In order to be successful, we need to adopt a customer-oriented or market-oriented approach. Read More
09 Jan How to Innovate If You’re a Service Business Posted at 21:42h in Services Marketing, Strategy 101 by Danielle Spinks-Earl Share Australia has an innovation problem. But how do you innovate when you're a service business? Here are three ways.... Read More
15 Sep How to Better Use Social Media For Business Posted at 04:36h in Digital, Strategy by Danielle Spinks-Earl Share Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business.... Read More
15 Apr Using the Brand Identity Prism Posted at 04:02h in Brand by Danielle Spinks-Earl Share The brand prism consists of six facets, some are in the control of you, the company, others are on the receiving side of your clients and customers. This is what it looks like.... Read More
15 Apr What is a Brand? Posted at 03:05h in Brand, Uncategorized by Danielle Spinks-Earl Share A brand is the set of perceptions that are unlocked by your name, your symbol, or your signifiers.... Read More
20 Feb Using QR Codes for Creative & Interactive Marketing Posted at 01:38h in Digital, Tools by Danielle Spinks-Earl Share What is a QR Code? Originally an innovation designed to track Toyota cars through the manufacturing process, QR codes have now spread worldwide. The patent holders (Denso) have decided not to license the technology meaning it is free to use. Read More
30 Nov eBooks and ePublishing Formats Posted at 02:47h in Blog, Creative Tools by Danielle Spinks-Earl Share An ebook is a catch-all term for a file that can be read on an electronic device, such as a desktop computer, a laptop, a tablet, a phone, or an e-reader like the Kindle® or Nook®.... Read More
03 Nov History and Styles of Graphic Design Posted at 23:55h in Blog, Creative Tools by Danielle Spinks-Earl Share Egyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery. Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art. The Middle Ages and the Renaissance saw the heavy use of heraldry--the armour, family, class, rank and pedigree. Cattle branding was used to show ownership and quality. Read More
14 Oct Is accessibility in your sight? Posted at 00:49h in Blog by Danielle Spinks-Earl Share World Sight Day is a good time to audit your online documents for accessibility... Read More
24 Sep Writing & Editing Posted at 00:58h in Copywriting by Danielle Spinks-Earl Share Good writing is eloquent and persuasive. Even the driest clinical, medical or technical writing should be a pleasure to read. Read More
23 Sep Publication Design Posted at 08:04h in Uncategorized by Danielle Spinks-Earl Share Elegant design, layout, image sourcing and production of your books, reports, clinical guides, and magazines. I can manage your print, and digital, publications, including the extra steps needed to make the material accessible for those using assistive technology.... Read More