04 Jul Video Tips for Your Marketing Campaigns
Tips for adding video to your marketing campaigns...
Author: Danielle Spinks
04 Jul Google Ads Basic Training
In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is...
01 Jul Creating Newsworthy Content
Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera?
21 Jun Where should I buy a domain name?
[dropcaps type='normal' font_size='60' color='#181818' background_color='' border_color='']F[/dropcaps]or a fast and easy way to look up a domain name, see if it is available, buy it, then link it to your hosting, I recommend Crazy Domains. The reason I recommend them is based on: Ease of doing things ...
14 Jun The Hidden Power of Brands
One of the hidden powers of brands is that consumers use them to continually form and re-form their self-identity. What about brands for services? ...
14 Jun How to Build Client Personas
A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer...
06 Jun The best web hosting for speed, safety, support and staging
The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help me when I need it....
31 May Subscribe and Thrive!
This is where we flap ears and touch trunks. Sign up to 'The Rumble'. ...
10 May Attention, Interest, Desire, Action
AIDA and WIIFM - two acronyms that will improve the focus and targeting of your message....
10 May What is Copyediting?
This is a crucial last step and is the process for combing for errors - either obvious or tiny....
19 Jan Make Variable Artwork for Magazines & Newsletters with InDesign
Adobe InDesign is been the kingpin of layout software.
That's a bold statement. But having used every version of Quark, Pagemaker and InDesign since 2000, I can say that InDesign CC is more powerful as well as easier to use than any other.
08 Jan Why you need a marketing strategy
Here is a question.What is Marketing?
15 Sep How to Better Use Social Media For Business
Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business....
15 Apr The Brand Identity Prism
The brand prism consists of six facets, some are in the control of you, the company, others are on the receiving side of your clients and customers. This is what it looks like....
15 Apr What is a Brand?
A brand is the set of perceptions that are unlocked by your name, your symbol, or your signifiers....
30 Nov eBooks and ePublishing Formats
An ebook is a catch-all term for a file that can be read on an electronic device, such as a desktop computer, a laptop, a tablet, a phone, or an e-reader like the Kindle® or Nook®....
03 Nov History and Styles of Graphic Design
Egyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery. Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art. The Middle Ages and the Renaissance saw the heavy use of heraldry--the armour, family, class, rank and pedigree. Cattle branding was used to show ownership and quality.
14 Oct Is accessibility in your sight?
World Sight Day is a good time to audit your online documents for accessibility...
24 Sep Writing & Editing
Good writing is eloquent and persuasive. Even the driest clinical, medical or technical writing should be a pleasure to read.
23 Sep Publication Design
Elegant design, layout, image sourcing and production of your books, reports, clinical guides, and magazines. I can manage your print, and digital, publications, including the extra steps needed to make the material accessible for those using assistive technology....
23 Sep Media & Publicity
If you want wide exposure for your organisation, a media release (or multimedia release) is a great way to get your story picked up. If your story is worth telling, I can help you tell it. And find the media and the people who will...
21 Sep Creative Design
Great design releases endorphins. Ours when we are making it. Yours when you see it. We can produce your very own unique, custom-made marketing material. No cookie-cutter templates used. You give us your brief and your deadline. We agree on an affordable flat price, no hidden extras, and get started.
20 Sep Making your documents accessible
Accessible documents means everyone can access the information through assistive technology. Making accessible documents means following good design and the MATLOC principles. Here is how....
22 Jul Ingredients of a beautiful cook book design
It was the spine that grabbed me first. Tucked into a heavy shelf of thick cookery, travel and psychology tomes, it was the colour (a browny-beetroot) and the loose cursive script ‘Wild Food’ that drew me over....
07 Jun Sublime royalty-free music for your videos
Video is a wonderful tool, but what about the music? This post explores royalty-free options for use with your movies....
19 Sep How to Get Huge Publicity on a Shoestring
Those who are budget-strapped can get thousands of dollars in free publicity with simple tricks from Joan Stewart, the Publicity Hound....
05 Sep Why WordPress is King
In the past, I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. Do you know what I learned from the Joomla expert instructor? To use WordPress!
16 Aug Why I Dig Canva (and So Will You)
I cringed at first. I thought it was a gimmicky website that would replace elegant design work with awful DIY wallpaper and slowly wrest demand away from quality graphic designers. I wasn't keen. So I ignored it. To be honest, it didn't really grab my attention until veterans like Joan Stewart and Guy Kawasaki start promoting it. When those two get onto something, I listen. I tried it out. I liked it. Now I really dig Canva. Why?
11 Aug The Power of Interactive PDF
Adobe has created the interactive PDF and life need never be static again. Here's why it's wonderful (and a few things you should know)....
