03 Feb How to make an amazing visual experience for blind people Posted at 06:02h in Blog, Creative Tools by Danielle Spinks-Earl Share Imagine if you were given a photo album. Every page inside was blank with the same word repeated on every square: Image. That's the experience of a person using Assistive technology if you don't use alt text.... Read More
10 Dec This is your company’s Get out of Jail Free card Posted at 06:30h in Blog, Strategy 101 by Danielle Spinks-Earl Share What do you do when your company makes a big mistake. You use your get out of jail free card - the Vision with the higher-order goal.... Read More
05 Nov United States of Confusion: A Mess Made by Social Media Posted at 03:41h in Blog by Danielle Spinks-Earl Share Social media and its reverberating echo chambers has put the United States in a dense fog. The 2020 election puts it on the brink of civil war. How do we unravel the mess?... Read More
02 Nov Why so many businesses fail on strategic planning Posted at 00:24h in Blog, Strategy by Danielle Spinks-Earl Share From unrealistic goals to a confusing plan or poor research, there are a few reasons why company strategies are often no good. But the answer may be simpler than you realise. ... Read More
30 Oct Two Rungs Above: How strategic planning is a key to get ahead and impress the boss Posted at 03:50h in Blog, Strategy by Danielle Spinks-Earl Share Having a good understanding of the strategic situation and options is a good way to earn the respect of the head honcho.... Read More
23 Oct These marketing books are worth my thirty thousand dollar master’s degree Posted at 05:59h in Blog by Danielle Spinks-Earl Share If you are wanting a career in marketing, these books will save you $30,000.... Read More
16 Oct Why Blogging is Good for Doctors and Medical Centres Posted at 00:06h in Blog, words by Danielle Spinks-Earl Share Doctors are well placed to provide health information. They are often the primary entry point for people seeking assistance.... Read More
12 Oct A New Way to Build a Brand Style Guide Posted at 04:49h in Blog, Brand, Brands & Logos by Danielle Spinks-Earl Share Consistency and clarity is key to a brand style guide. The Brand Identity Prism is a new way to create a brand style guide so that it is distinctive, simple and clear.... Read More
02 Oct Use Brand Physique to Spoonfeed a Consistent Message Posted at 22:26h in Blog, Brand by Danielle Spinks-Earl Share Use your brand physique to spoonfeed a consistent message. Logos and styles, packaging, and physical elements are part of the brand physique. ... Read More
28 Sep How Content Marketing Delivers Results (and Makes People Feel Good about Marketing) Posted at 02:07h in Blog, content marketing, words by Danielle Spinks-Earl Share Content Marketing educated and inspires your audience. It uses teaching, rather than selling. ... Read More
28 Aug Why storytelling is good for your business Posted at 00:41h in Blog, Brand by Danielle Spinks-Earl Share Brand storytelling has a value that can't be compared with anything else. The power of story is universal and deeply felt. Done well, your story is more likely to be remembered, understood, and actively engaged with.... Read More
18 Jun Case Study of a Life and Death Resource Posted at 02:14h in Case Studies, Design by Danielle Spinks-Earl Share Mourning My Way The brief was simple. And heartbreaking. Create a resource that explains death, grief, and mourning to a person with an intellectual disability. Read More
09 Jun Writing a Business Obituary Can Clarify Vision and Values Posted at 00:39h in Strategy, Strategy 101 by Danielle Spinks-Earl Share Writing an Obituary is a simple exercise that works for making Life plans as well as business planning and visioning. We can see how certain themes and values emerge. These can feed directly into our statement of purpose. Then we can create SMART goals to... Read More
13 May Brand Relationships: How are we going to treat our customers? Posted at 05:25h in Brand, Strategy, Strategy 101 by Danielle Spinks-Earl Share Services can map out the kind of relationship they have with clients, and embed a few deal partner attributes. These should include Authority, Quality, Empathy, and Authenticity, as well as special sauces that make the service brand relationship distinctive.... Read More
01 May eLearning Curve: A snapshot of course delivery options Posted at 03:07h in Creative Tools, Digital, Services Marketing by Danielle Spinks-Earl Share An overview of eLearning systems for people who want to use their knowledge to help other people through an online course. Considers Moodle, Google Classroom, Sensei, LearnDash, and Teachable. ... Read More
22 Apr How to Run a Quick Marketing Audit? Posted at 01:25h in Strategy by Danielle Spinks-Earl Share A quick marketing audit gives you a sense of consistency, and what is effective. It helps you see the strengths and weaknesses in your marketing activities, and plan for changes.... Read More
23 Mar Coronavirus is the Time for Business to Build Trust Posted at 00:53h in Blog, Brand by Danielle Spinks-Earl Share Right now, it's not about take, It's about give. Brands that withstand the coronovirus character test will be those that Give.... Read More
23 Feb Understand your Customer’s Self-Image and Reflect it Back Posted at 23:43h in Brand, Tools by Danielle Spinks-Earl Share Self-Image and Reflection working together using the Brand Identity prism. This is a powerful combination of customer insight to drive connection.... Read More
29 Nov Interesting Stats and Trends around Mobile Commerce Posted at 19:32h in Digital by Danielle Spinks-Earl Share Interesting stats and trends around mobile commerce... Read More
27 Sep Strategy: What is the Big Picture? Posted at 05:12h in Strategy by Danielle Spinks-Earl Share All good strategies apply strengths to maximise opportunities. Before we start preparing a marketing plan, we need to take an overview and look at the big picture.... Read More
19 Sep Creating News for Media Publicity Posted at 23:45h in words by Danielle Spinks-Earl Share If you want the local newspaper to run an article about you, think about why they should. The story about how much you have always wanted to open this store and it's a dream come true, isn't going to cut it. Read More
13 Sep Contact Posted at 06:33h in Uncategorized by Danielle Spinks-Earl Share Contact My Virtual Marketing Manager... Read More
31 Aug Why is the Logo an Elephant? Posted at 08:43h in Brand by Danielle Spinks-Earl Share You may have wondered why my logo is an elephant. Read More
30 Aug Starbucks Lessons from Australia Posted at 03:57h in Brand, Case Studies, International Marketing by Danielle Spinks-Earl Share Starbucks rapidly opened 87 stores in Australia from 2000, only to close more than 70% in 2008. Was the failing entirely the fault of the GFC? Lessons from Starbucks failure in Australia.... Read More
13 Aug Does your brand stand for something? Posted at 04:54h in Blog, Brands & Logos by Danielle Spinks-Earl Share There are risks and rewards for a brand to stand for something politically. Like Pocari Sweat right now in Hong Kong. What are they? Why it might be better to stand for something than for nothing.... Read More
08 Aug Why you need a marketing strategy? Posted at 09:12h in Strategy by Danielle Spinks-Earl Share The marketing strategy outlines how a business will achieve its goals. The marketing plan is one step in this strategic process.... Read More
26 Jul How to write landing page sales copy that converts Posted at 04:31h in Copywriting, words by Danielle Spinks-Earl Share A landing page is a one-page explanation about the features and benefits of your product or service. It will usually include a BUY button, BOOK appointment, or some other call to action. The landing page is the destination point to which you want to drive online... Read More
04 Jul Video Tips for Your Marketing Campaigns Posted at 04:48h in Creative Tools, Digital by Danielle Spinks-Earl Share Tips for adding video to your marketing campaigns... Read More
04 Jul Google Ads Basic Training Posted at 03:35h in Digital by Danielle Spinks-Earl Share In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is... Read More
01 Jul Creating Newsworthy Content Posted at 01:44h in Digital, words by Danielle Spinks-Earl Share Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera? Read More