26 Jun How to Get Media for your Organisation Without Hiring a PR Agency Posted at 02:34h in words by Danielle Spinks-Earl Share Publicity is worth a lot more than advertising. It's free, it tells our story, and it spreads. It also has more credibility than advertising. So how do we get it for our Service? I'll show you.... Read More
18 Jun Case Study of a Life and Death Resource Posted at 02:14h in Case Studies, Design by Danielle Spinks-Earl Share Mourning My Way The brief was simple. And heartbreaking. Create a resource that explains death, grief, and mourning to a person with an intellectual disability. Read More
09 Jun Starting at the End Posted at 00:39h in Strategy, Strategy 101 by Danielle Spinks-Earl Share Writing an Obituary is a simple exercise that works for making Life plans as well as business planning and visioning. We can see how certain themes and values emerge. These can feed directly into our statement of purpose. Then we can create SMART goals to... Read More
13 May Brand Relationships: How are we going to treat our customers? Posted at 05:25h in Brand, Strategy, Strategy 101 by Danielle Spinks-Earl Share Services can map out the kind of relationship they have with clients, and embed a few deal partner attributes. These should include Authority, Quality, Empathy, and Authenticity, as well as special sauces that make the service brand relationship distinctive.... Read More
01 May eLearning Curve: A snapshot of course delivery options Posted at 03:07h in Creative Tools, Digital, Services Marketing by Danielle Spinks-Earl Share An overview of eLearning systems for people who want to use their knowledge to help other people through an online course. Considers Moodle, Google Classroom, Sensei, LearnDash, and Teachable. ... Read More
22 Apr How to Run a Quick Marketing Audit? Posted at 01:25h in Strategy by Danielle Spinks-Earl Share A quick marketing audit gives you a sense of consistency, and what is effective. It helps you see the strengths and weaknesses in your marketing activities, and plan for changes.... Read More
23 Mar Coronavirus is the Time for Business to Build Trust Posted at 00:53h in Blog, Brand by Danielle Spinks-Earl Share Right now, it's not about take, It's about give. Brands that withstand the coronovirus character test will be those that Give.... Read More
04 Mar Why the closing of AAP medianet is not the end for publicists Posted at 01:44h in Tools by Danielle Spinks-Earl Share The end of AAP means we need to FOCUS.... Read More
23 Feb Understand your Customer’s Self-Image and Reflect it Back Posted at 23:43h in Brand, Tools by Danielle Spinks-Earl Share Self-Image and Reflection working together using the Brand Identity prism. This is a powerful combination of customer insight to drive connection.... Read More
29 Nov Interesting Stats and Trends around Mobile Commerce Posted at 19:32h in Digital by Danielle Spinks-Earl Share Interesting stats and trends around mobile commerce... Read More
27 Sep Strategy: What is the Big Picture? Posted at 05:12h in Strategy by Danielle Spinks-Earl Share All good strategies apply strengths to maximise opportunities. Before we start preparing a marketing plan, we need to take an overview and look at the big picture.... Read More
19 Sep Creating News for Media Publicity Posted at 23:45h in words by Danielle Spinks-Earl Share If you want the local newspaper to run an article about you, think about why they should. The story about how much you have always wanted to open this store and it's a dream come true, isn't going to cut it. Read More
13 Sep Contact Posted at 06:33h in Uncategorized by Danielle Spinks-Earl Share Contact My Virtual Marketing Manager... Read More
31 Aug Why is the Logo an Elephant? Posted at 08:43h in Brand by Danielle Spinks-Earl Share You may have wondered why my logo is an elephant. Read More
30 Aug Starbucks Lessons from Australia Posted at 03:57h in Brand, Case Studies, International Marketing by Danielle Spinks-Earl Share Starbucks rapidly opened 87 stores in Australia from 2000, only to close more than 70% in 2008. Was the failing entirely the fault of the GFC? Lessons from Starbucks failure in Australia.... Read More
13 Aug Does your brand stand for something? Posted at 04:54h in Blog, Brands & Logos by Danielle Spinks-Earl Share There are risks and rewards for a brand to stand for something politically. Like Pocari Sweat right now in Hong Kong. What are they? Why it might be better to stand for something than for nothing.... Read More
08 Aug Why you need a marketing strategy? Posted at 09:12h in Strategy by Danielle Spinks-Earl Share Let me ask you a question. What is marketing? Here are a few typical responses. "Marketing is that quirky department, the cutters and pasters, the creatives. The ones with colour textas in their drawers and figurines on their desks." "It's nice to have marketing but we don't really need it. Our service is the best. Well it's certainly very good. And that's what it boils down to. The most successful business will be the one with the best products or it'll be the cheapest. Right?" Read More
26 Jul How to write landing page sales copy that converts Posted at 04:31h in Copywriting, words by Danielle Spinks-Earl Share A landing page is a one-page explanation about the features and benefits of your product or service. It will usually include a BUY button, BOOK appointment, or some other call to action. The landing page is the destination point to which you want to drive online... Read More
04 Jul Video Tips for Your Marketing Campaigns Posted at 04:48h in Creative Tools, Digital by Danielle Spinks-Earl Share Tips for adding video to your marketing campaigns... Read More
04 Jul Google Ads Basic Training Posted at 03:35h in Digital by Danielle Spinks-Earl Share In terms of effectiveness and efficiency, it's hard to go past good ol' Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is... Read More
01 Jul Creating Newsworthy Content Posted at 01:44h in Digital, words by Danielle Spinks-Earl Share Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera? Read More
21 Jun Where should I buy a domain name? Posted at 00:11h in WordPress by Danielle Spinks-Earl Share [dropcaps type='normal' font_size='60' color='#181818' background_color='' border_color='']F[/dropcaps]or a fast and easy way to look up a domain name, see if it is available, buy it, then link it to your hosting, I recommend Crazy Domains. The reason I recommend them is based on: Ease of doing things ... Read More
14 Jun Understanding the Hidden Power of Brands Posted at 04:18h in Brand by Danielle Spinks-Earl Share One of the hidden powers of brands is that consumers use them to continually form and re-form their self-identity. What about brands for services? ... Read More
14 Jun How to Build Client Personas Posted at 03:05h in Strategy, Tools by Danielle Spinks-Earl Share A Client Persona is a fictional representation of the demographics, psychographics, attitudes, challenges and needs of a customer... Read More
06 Jun The best web hosting for speed, safety, support and staging Posted at 03:25h in Creative Tools, Digital by Danielle Spinks-Earl Share The best web host is not the most expensive. The best is the one that is convenient, fast, reliable, secure and can help me when I need it.... Read More
31 May Subscribe and Thrive! Posted at 04:52h in Uncategorized by Danielle Spinks-Earl Share This is where we flap ears and touch trunks. Sign up to 'The Rumble'. ... Read More
10 May Attention, Interest, Desire, Action Posted at 04:37h in words by Danielle Spinks-Earl Share AIDA and WIIFM - two acronyms that will improve the focus and targeting of your message.... Read More
10 May What is Copyediting? Posted at 04:27h in words by Danielle Spinks-Earl Share This is a crucial last step and is the process for combing for errors - either obvious or tiny.... Read More
19 Jan Make Variable Artwork for Magazines & Newsletters with InDesign Posted at 22:07h in Creative Tools by Danielle Spinks-Earl Share Adobe InDesign is been the kingpin of layout software. That's a bold statement. But having used every version of Quark, Pagemaker and InDesign since 2000, I can say that InDesign CC is more powerful as well as easier to use than any other. Read More
17 Jan SIVA – The new marketing mix Posted at 01:46h in Strategy by Danielle Spinks-Earl Share Marketing has evolved over the decades. The power has shifted from the company to the consumer. In order to be successful, we need to adopt a customer-oriented or market-oriented approach. Read More