Six eye-popping mistakes I’ve seen freelance writers make, and what to do instead
I have two careers. One is as a writer. The other is a marketing manager, so I’ve seen both sides. Here are some...
20 October, 2022
Words
Why Blogging is Good for Doctors and Medical Centres
Doctors are well placed to provide health information. They are often the primary entry point for people seeking assistance....
16 October, 2020
How Content Marketing Delivers Results (and Makes People Feel Good about Marketing)
Content Marketing educated and inspires your audience. It uses teaching, rather than selling. ...
28 September, 2020
Creating News for Media Publicity
If you want the local newspaper to run an article about you, think about why they should. The story about how much you have always wanted to open this store and it's a dream come true, isn't going to cut it.
19 September, 2019
How to write landing page sales copy that converts
A landing page is a one-page explanation about the features and benefits of your product or service. It will usually include a BUY...
26 July, 2019
Creating Newsworthy Content
Did you know that Proctor & Gamble was instrumental in creating the modern day soap opera?
01 July, 2019
Attention, Interest, Desire, Action
AIDA and WIIFM - two acronyms that will improve the focus and targeting of your message....
10 May, 2019
What is Copyediting?
This is a crucial last step and is the process for combing for errors - either obvious or tiny....
10 May, 2019
How to write a more effective media release
Who. What. When. Where. Why and How. I learned it 20 years ago. Still the formula, right? Sure, but you could be boring...
17 July, 2016