Aug 11, 2016

The Power of Interactive PDF

Danielle Spinks Blog, Tools

Adobe has created the interactive PDF and life need never be static again. Here’s why it’s wonderful (and a few things you should know).

Oct 15, 2014

Ten Practical Neuromarketing Insights You Can Use Right Now

Danielle Spinks Articles, Brand, Strategy, Tools 20

Neuromarketing studies using physiological metrics such as eye tracking, heart rates, pupil dilation, sweat glands, EEGs and MRI scans. Includes case studies and practical insights that can be gleaned and applied on any budget.

Sep 17, 2014

Google Ad Grants for Nonprofits and Charities

Danielle Spinks Articles, Social Media, Tools 0

Thanks to a gentle side of the giant, nonprofit organisations and charities across many countries, including Australia, are able to apply for a Google Grant.

May 17, 2014

How to Create A Content Marketing Strategy

Danielle Spinks Articles, Strategy, Tools 0

How to create a content marketing strategy that is mindful of your six markets, extending the promotional mix, and how to overcome some common hurdles. Includes examples and a basic calendar template.

Dec 12, 2012

Tips to Improve your Website SEO

Danielle Spinks Social Media, Tools 1 headings and titles, homepage word count, image optimisation, simple on-page SEO

Give your website core SEO muscles by following these simple and fundamental on-page SEO tips for headings, word count, images and testing.

Dec 10, 2012

SMART Marketing Calendar

Danielle Spinks Tools 0 business goal setting, campaign planning, marketing calendar, marketing template, planning template, SMART goals

How do you plan your marketing calendar? By keeping focused on your business objectives.

Nov 7, 2012

The Balanced Score Card

Danielle Spinks Tools 0 balanced score card, business performance management, simple tool for measuring performance

Looking at only financial metrics can lead to myopic and dysfunctional decision making. The Balanced Score Card focuses on four important facets for better business planning, performance measurement, strategy comprehension, communication and the alignment of strategy and operations.

Nov 5, 2012

eMarketing: New Ways to Add Value

Danielle Spinks Strategy, Tools 0

With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?

Oct 28, 2012

Blue Ocean Strategy

Danielle Spinks Brand, Strategy, Strategy 101, Tools 0 apple, blue ocean strategy, Chan Kim, cirque de soleil, Harvard Business Review, Henry Ford, Indian Motors, ipod, itunes, marketing books, marketing strategy, Mauborgne, model T ford, product management, Tata

Three years after the book, Blue Ocean Strategy was published, Indian motor car maker, Tata Group, pulled the same trick as Henry Ford. In 2008, they launched a $2,500 ultra-cheap four-wheel car for the masses of Indians who were used to getting around on two. Now the “People’s Car” is set to flip the entire auto industry on its head.

May 1, 2012

How & Why to Use Service Blueprinting

Danielle Spinks Services Marketing, Tools 0 bitner, blueprint example, fail points, improvement, morgan, ostrom, service blueprinting, service innovation

Service blueprinting helps an organisation understand the ideal service experience and evaluate its competitive positioning. What is the desired service compared to the actual one? A brief outline of why and how you can use them.

Apr 25, 2012

Designing Servicescapes

Danielle Spinks Services Marketing, Tools 0 colour meanings, colours, cool, design, Nike, services, servicescapes, sight, smell, sound, taste, touch, warm

Create the optimal service experience for your target customer through the clever manipulation of colour, sound, smell, touch and taste.

Apr 23, 2012

Using Psychology to Influence

Danielle Spinks Services Marketing, Tools 0 B&T magazine, behavioural economics, hbr, no-one thinks big of you, psychology of pricing, RTA, speed camera lottery, volkswagon

We can encourage people to behave in certain ways when we understand the underlying financial, social and emotional motivations – to avoid or approach, that is the question.

Apr 16, 2012

Dealing with Difficult Customers

Danielle Spinks Services Marketing, Tools 0 anderson, angry customers, bad-mouth betty, customers from hell, dictatorial dick, difficult customers, egocentric edgar, freeloading freda, frontline staff, hysterical harold, services, training, zemke

Five useful customer personas to help staff deal with difficult customers.

Mar 11, 2012

Pinterest for Brand-Building

Danielle Spinks Articles, Social Media, Tools 0 ads, advertising, brand personality, brandig, copyright, facebook, favourite things, goodies, interesting topics, olive grower, pin it, pinboards, pins, pinterest, real estate, relationship building, subversive ads, themes, twitter

Pinterest has exploded. Great little tool for marketing and building brand relationships.

Mar 4, 2012

Five Ways to Compete through Service

Danielle Spinks Services Marketing, Strategy, Tools 0 competing, culture, exceptional service, five ways to compete, innovation, new offerings, services, services marketing, technology

Services are the “burning platform”. They dominate the developed world’s economy and are set to continue. So how can we compete through service?

Feb 20, 2012

QR Codes – Creative & Interactive Marketing

Danielle Spinks Social Media, Tools 1 QR codes, QRstuff, sportsgirl, T shirt, Tesco, virtal store, wine label

A Japanese innovation for car manufacturing turns into experiential marketing heaven. Ways you might use QR for your business?

Jan 24, 2012

Marketing Terms and Phrases

Danielle Spinks Tools 0 altruism, brand equity, buyer centre, discrimination, double jeopardy, explanations, firmagraphics, heuristics, informational, involvement, marketing terms, positioning, reinforcement, Repertoire Buying, schedules, segmentation, self image, stimulus generalisation, transformational

Reinforcement? Involvement? Heuristics? Here are a few marketing terms and phrases you may have read or heard about, but were unsure what they really meant.

Jan 23, 2012

Search Made Simple

Danielle Spinks Social Media, Tools 1 backlinks, bounce rate, conversions, goals, google adwords, inbound links, indexed pages, keyword performance, keyword tool, search engine optimisation, SEM, SEO, traffic, visotors

It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.

Dec 9, 2011

How to Avoid SPAMMING

Danielle Spinks Social Media, Tools 0 customers, email guidelines, email lists, email services, marketing email, spam act

Understand the SPAM Act before you send that email.

Nov 16, 2011

Net Promoter Score

Danielle Spinks Brand, Tools 0 brand equity, customer satisfaction, GE, net promoter score

Measure your customer satisfaction and brand health with one simple question. An explanation of the Net Promoter Score – perfect for both big and small businesses.

Nov 16, 2011

Market Sensing

Danielle Spinks Tools 0 IKEA, market orientation, market sensing, Tesco

Jack be nimble, Jack be quick. The world is changing so fast now, and is moving at an exponentially faster rate each day. This affects needs, wants, products, services and strategy. Market Sensing is published on 2011-11-16T03:45:15+11:00 and last modified: 2013-11-02T06:57:46+11:00 by Danielle Spinks

Nov 16, 2011

How to Set Objectives

Danielle Spinks Tools 0 marketing objectives, objective setting, SMART goals

“To be the best accountant in Madison County!” Is this a good objective? Maybe, but it’s not a SMART one. How to Set Objectives is published on 2011-11-16T03:17:33+11:00 and last modified: 2013-11-02T07:02:41+11:00 by Danielle Spinks

Nov 16, 2011

The Marketing Mix – For Services

Danielle Spinks Strategy 101, Tools 0 4 Ps, 7 Ps, marketing mix, people, physical evidence, place, price, processes, product, promotion, services marketing

You may have heard the term “the marketing mix.” The Marketing Mix – For Services is published on 2011-11-16T02:54:35+11:00 and last modified: 2017-10-23T03:23:18+11:00 by Danielle Spinks