Hypothetical case study of Green & Black’s premium chocolate and the mountain bike marathon event, Highland Fling, which share many things in common including a target market / fan base as well as brand personality fit and strategic objectives. This report shows how the two organisations can serve the objectives of each other based on collaboration and mutual co-creation of value.
It isn’t easy to create a long-lasting sport sponsorship. Here are the challenges so that you know how to overcome them for the mutual benefit of the sport property and the sponsoring brand.
Want to increase the number of spectators or fans of your sport? Understand your most loyal and let them guide you to what they really want.