How to Better Use Social Media For Business

Danielle Spinks Social Media, Strategy 0

Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business.

Why WordPress is King

Danielle Spinks Social Media, WordPress 0 content is king, customer engagement, web design, wordpress

WordPress is the King of web design platforms because it is easy to keep updated, connects well with social networks, and users don’t need special coding skills.

Why I Dig Canva (and So Will You)

Danielle Spinks Blog, Creative Tools, Social Media 0

Canva is great for a lot of reasons, but my favourite is that it allows people to quickly and easily create graphics without breaching copyright.

Google Ad Grants for Nonprofits and Charities

Danielle Spinks Articles, Social Media, Tools 0

Thanks to a gentle side of the giant, nonprofit organisations and charities across many countries, including Australia, are able to apply for a Google Grant.

Retargeting Practise

Danielle Spinks Social Media 0

Retargeting is a practice claiming to be one of the most effective advertising methods.

Google AdWords Basic Training

Danielle Spinks Social Media 0

In terms of effectiveness and efficiency, it’s hard to go past good ol’ Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is not difficult when you get a handle on what you’re doing and how Google thinks.

Campaign Deconstruction: Pantene Whipit

Danielle Spinks Brand, Campaigns & Cases, Social Media 0

While checking your Facebook Newsfeed, you may have come across the Pantene #Whipit ad that has now officially ‘gone viral’. Here’s the background.

How to Run a Facebook Ad Campaign

Danielle Spinks Social Media 0 advertising, facebook, likes

This article covers the main ways you can advertise on that gorilla of social media – Facebook.

Facebook Makes It Easier to Run Contests

Danielle Spinks Social Media 0 facebook contests, page, promotions, share, timelines

Facebook has opened up the restrictive rules aroud contests and promotions and makes it easier to run a promo through the page itself, not an app.

Tips to Improve your Website SEO

Danielle Spinks Social Media, Tools 1 headings and titles, homepage word count, image optimisation, simple on-page SEO

Give your website core SEO muscles by following these simple and fundamental on-page SEO tips for headings, word count, images and testing.

Social Networking Crucial to SEO Strategy

Danielle Spinks Social Media, Strategy 1 bing, facebook, google+, networking, search engine results, SEO, social media, social search

It’s not a case of ‘chasing the shiny object’. Social networking must be part of your SEO strategy.

Commonwealth Bank creatively targets niche university student segment

Danielle Spinks Social Media, Strategy 1 campaign, coffee cup, commonwealth bank, marketing, university student segments

Commonwealth Bank has devised a creative campaign utilising probably the most universal of touchpoints for reaching university students – the disposable coffee cup. The objective is to generate interest in its internships and career opportunities.

How to Nurture Fans and Clients with Facebook Timelines

Danielle Spinks Social Media 0 business, custom apps, facebook timelines for pages, image sizes, milestones, social media relationship building

Setting up a Facebook Business Page is now an essential component of your company strategic marketing. Here is how to do it and what to be aware of.

Google Panda: Changes & Tips

Danielle Spinks Social Media 0 backlinking, google panda, quality websites, scraped content, search algorithm, SEO

Google changes its search algorithm yet again. But there is good news and basic integrity is at the core.

Pinterest for Brand-Building

Danielle Spinks Articles, Social Media, Tools 0 ads, advertising, brand personality, brandig, copyright, facebook, favourite things, goodies, interesting topics, olive grower, pin it, pinboards, pins, pinterest, real estate, relationship building, subversive ads, themes, twitter

Pinterest has exploded. Great little tool for marketing and building brand relationships.

QR Codes – Creative & Interactive Marketing

Danielle Spinks Social Media, Tools 1 QR codes, QRstuff, sportsgirl, T shirt, Tesco, virtal store, wine label

A Japanese innovation for car manufacturing turns into experiential marketing heaven. Ways you might use QR for your business?

Search Made Simple

Danielle Spinks Social Media, Tools 1 backlinks, bounce rate, conversions, goals, google adwords, inbound links, indexed pages, keyword performance, keyword tool, search engine optimisation, SEM, SEO, traffic, visotors

It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.

Create a Facebook Landing Page

Danielle Spinks Social Media 0 crazy domains, facebook, facebook pages, how to create, istock, landing pages, pepsi, press Like, rachael goldsworthy realty, squeeze page

Facebook Pages benefit from a strong call to action with the objective of having users click the Like button. Step by step instructions as to how to create one.

How to Avoid SPAMMING

Danielle Spinks Social Media, Tools 0 customers, email guidelines, email lists, email services, marketing email, spam act

Understand the SPAM Act before you send that email.

Christmas Gift Advice

Danielle Spinks Social Media 0 buy local, car detailing, christmas, christmas fallacy, crap gifts, experience gifts, gardening, haircuts, independent, lawnmowing, local business, Marketing for GOOD, mass produced, massage, recession, shop local, small, vouchers

This year, let’s have a junk-free Christmas. Let’s support independent small businesses in our towns by buying gift vouchers for useful essential and enjoyable services like hair cuts, car detailing, lawnmowing, massage and so on.

Using Facebook for Business

Danielle Spinks Social Media 0

Social media is supposed to be social. Hitting a Like button is an empty gesture. Here is good advice for businesses wanting to use Facebook.

The New Age of Marketing

Danielle Spinks Social Media, Strategy, Strategy 101 0 content marketing, small business

Advertising’s dead and news media is dying. How the trend toward marketing that gives value through great content is sucking up journalists. How small businesses can also use content to become more engaging and trusted.