Different social media have strengths and purposes. These tips will help you be effective and efficient with your social media use for your business.
WordPress is the King of web design platforms because it is easy to keep updated, connects well with social networks, and users don’t need special coding skills.
Canva is great for a lot of reasons, but my favourite is that it allows people to quickly and easily create graphics without breaching copyright.
Thanks to a gentle side of the giant, nonprofit organisations and charities across many countries, including Australia, are able to apply for a Google Grant.
Retargeting is a practice claiming to be one of the most effective advertising methods.
In terms of effectiveness and efficiency, it’s hard to go past good ol’ Google AdWords. Google prides itself on creating positive and relevant user experiences for those using its powerful search algorithms. To create simple and effective ads that are low cost and measurable is not difficult when you get a handle on what you’re doing and how Google thinks.
While checking your Facebook Newsfeed, you may have come across the Pantene #Whipit ad that has now officially ‘gone viral’. Here’s the background.
This article covers the main ways you can advertise on that gorilla of social media – Facebook.
Facebook has opened up the restrictive rules aroud contests and promotions and makes it easier to run a promo through the page itself, not an app.
Give your website core SEO muscles by following these simple and fundamental on-page SEO tips for headings, word count, images and testing.
It’s not a case of ‘chasing the shiny object’. Social networking must be part of your SEO strategy.
Commonwealth Bank has devised a creative campaign utilising probably the most universal of touchpoints for reaching university students – the disposable coffee cup. The objective is to generate interest in its internships and career opportunities.
Setting up a Facebook Business Page is now an essential component of your company strategic marketing. Here is how to do it and what to be aware of.
Google changes its search algorithm yet again. But there is good news and basic integrity is at the core.
Pinterest has exploded. Great little tool for marketing and building brand relationships.
A Japanese innovation for car manufacturing turns into experiential marketing heaven. Ways you might use QR for your business?
It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.
Facebook Pages benefit from a strong call to action with the objective of having users click the Like button. Step by step instructions as to how to create one.
Understand the SPAM Act before you send that email.
This year, let’s have a junk-free Christmas. Let’s support independent small businesses in our towns by buying gift vouchers for useful essential and enjoyable services like hair cuts, car detailing, lawnmowing, massage and so on.
Social media is supposed to be social. Hitting a Like button is an empty gesture. Here is good advice for businesses wanting to use Facebook.
Advertising’s dead and news media is dying. How the trend toward marketing that gives value through great content is sucking up journalists. How small businesses can also use content to become more engaging and trusted.