Services Marketing

How to Innovate If You’re a Service Business - The Prime Minister announced $1.1 billion to foster innovation in Australia. But how do you innovate when you're a service… Continue reading
small hotel Top Tips for Small Hotels - Staying in a small hotel or B&B is risky for a new guest. How to turn them into ambassadors and… Continue reading
bad service Managing Customer Experiences - The 'humanics' of your service experience are just as important as the mechanics. How to make your service a positive… Continue reading
waiting room How Customers Feel When Waiting - The eight psychological truths around waiting. How you can ensure your customers feel good, while they're waiting for your service. Continue reading
blueprints How & Why to Use Service Blueprinting - Service blueprinting helps an organisation understand the ideal service experience and evaluate its competitive positioning. What is the desired service… Continue reading
servicescape - Mary Kay China Designing Servicescapes - Create the optimal service experience for your target customer through the clever manipulation of colour, sound, smell, touch and taste. Continue reading
Woman drinking coffee retro Using Psychology to Influence - We can encourage people to behave in certain ways when we understand the underlying financial, social and emotional motivations -… Continue reading
difficult customers Dealing with Difficult Customers - Five useful customer personas to help staff deal with difficult customers. Continue reading
physiotherapist How to Reduce Perceptions of Risk for your Service Business - Services carry a higher perceived risk than Products, but there are a few things a Services brand can do to… Continue reading
Ritz carlton Five Ways to Compete through Service - Services are the "burning platform". They dominate the developed world's economy and are set to continue. So how can we… Continue reading