International Marketing

hiragana Interesting Facts about International Media- Differences in language, written scripts, media rules and restrictions, formats and coverage for would-be international marketers. Continue reading
China railway station Understanding the Rise of China- Economist Martin Jacques warns that the "west is rapidly losing influence" and that if we continue our sleepwalk into oblivion,… Continue reading
McDonald's India How McDonald’s Copes with International Tastes- Wisely, the McDonald's team decided early on to seek ideas and input from their franchisees. They were the ones at… Continue reading
Starbucks creamy frap Starbucks Lessons from Australia- Starbucks rapidly opened 87 stores in Australia from 2000, only to close more than 70% in 2008. Was the failing… Continue reading
chinese dragon Cultural Differences & International Business- Culture is a learned and shared experience, but the differences between two cultures attempting to do business together should not… Continue reading
Whirlpool logo International Marketing Whirlpool- Whirlpool Corporation is the world’s number two appliance company, selling $18 billion of ‘white goods’ each year, including washing machines,… Continue reading
IKEA IKEA – Strategy in a Nutshell- IKEA is an iconic global phenomenon. What's the secret? Is it sustainable? How does it work? A company strategy in… Continue reading

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