Nonprofits face manifold difficulties when branding. Some of these are unique as the value proposition for a nonprofit is unique to that sector. It is a social exchange with an intangible, higher-order reward as its value proposition. The key issues are values and vision, trust and transparency, organisational culture and structure. More
Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art.
The Middle Ages and the Renaissance saw the heavy use of heraldry–the armour, family, class, rank and pedigree.
Cattle branding was used to show ownership and quality. More