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About

Best of Both Worlds

My Virtual Marketing Manager is run by Danielle Spinks-Earl, a veteran marcoms strategist, designer, and content creator.

 

She has a deep understanding of the theory of marketing and communication, and practical hands-on expertise in digital marketing that gets results.

 

If you prefer to DIY, the My Virtual Marketing Manager website shares best practices for marketing communications.

 

Strategic Planning, Branding; Messaging and Copywriting; Digital Marketing; and Creative Communications including WordPress, Publication Design, Online Marketing, and more.

strategy messaging puzzle

Danielle SpinksHi, I’m Dani

I run My Virtual Marketing Manager.

 

If you don’t have an in-house marketing department, or you need more support, I can partner with you to create:

 

Rock-solid Marketing Strategy (including a digital strategy)

 

Crystal clear, diamond-sharp messaging

 

Attractive resources and publications

 

WordPress websites that rank highly on Google and are easy to manage.

 

I’m a strategic thinker with creative flair who has been helping small, multinational, government, and nonprofit organisations with Strategy, Messaging, and Marketing Communications for almost 20 years.

 

Tell me what you need. I’d love to work with you!

Project Experience

• Messaging and Marketing for an International HIV medical society

• Copywriting, Research and Creative elements for a High-Speed Rail and Smart cities project

• Large, interactive educational resources for NSW Government

• Editing and InDesign layouts for YourHealth General Medical Practice Newsletters

• Co-managing 70+ medical websites for medical marketing agency, Fluidic Agency

• Communications, Marketing, and Website management for a Member-owned Bank

• A Pets-as-Therapy charity’s transition online through to Covid-19.

 

Skills

 

STRATEGY
Marketing Strategy
Digital Strategy
Positioning

 

WRITING
Journalism, Media Releases,
Copywriting, Content Writing,
Editing, Proofreading, Messaging

 

WORDPRESS

HTML, CSS, PHP,
Web Management, Maintenance, Analytics
SEO, Keyword research

 

DESIGN
Adobe Creative Suite
InDesign, Illustrator, Photoshop, Acrobat, Spark
Microsoft Powerpoint, Word

 

GOOGLE

Google Apps: Docs, Slides, Forms, Quizzes,
Dev Apps: Analytics, Search Console, Chrome Inspector

Google Advertising: Search Ads, YouTube

 

VIDEO 

Adobe Premiere Pro, After Effects

 

EMAIL MARKETING

 

SOCIAL MEDIA

 

Qualifications

Master of Marketing
(Monash University, Victoria)

 

Bachelor of Communications
and Media Arts

(University of Newcastle, NSW)

 

Google Search Ads Certified

 

Associate Member
Australian Marketing Institute (AMI) 61464