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If you were born with three hundred million genetically identical siblings, not one of them would be exactly the same as you.

The mission of My Virtual Marketing Manager is to help you, your business, your vision to become a world leader, your nonprofit, whatever you do:

Differentiate in even the most cluttered industry.  You are Unique.

Be Clear, Eloquent and Compelling in how you express things.

Stand for Something Real: that will resonate and be authentic.

These things are the job of Strategy. Branding. Messaging. And Creativity.

My Virtual Marketing Manager is a frequently updated knowledge base of articles, resources, tips, and tactics to help you learn to make your marketing communications simpler and more effective.


Although many of the suggested products and services are free, some have a fee, and some of these I will receive a small commission if you make a purchase. All of these affiliate links are to services I have used and genuinely recommend.


danielle spinks photoMy Virtual Marketing Manager was founded by Danielle Spinks, an award-winning copywriter with 20 years of experience in communications, journalism, and marketing. A strategic thinker with creative flair, Danielle has helped secure millions of dollars in venture capital and has helped successfully lobby for PBS listings of crucial new drugs. She has developed cut-through B2B campaigns in the saturated IT market, and managed corporate creative and campaigns for a member-owned bank during global financial crisis.


With a communications and journalism background, Danielle understands the difference between what is a good story and what is a newsworthy story. She has helped produce content for both media and brands that have achieved both aims.


Danielle has worked in the world’s most complex industries— Banking, Technology, and Medical —strengthening the corporate voice, strategies, and messaging.


Her client work has appeared in a broad array of national, local and international media—both print and digital. Her freelance writing–both fiction and nonfiction–has been widely published, including in the Sydney Morning Herald, Daily Life, Highlife, Tincture, MJA, and Flying Solo and other places.

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Master of Marketing (Monash University, Victoria)

Bachelor of Communications and Media Arts (University of Newcastle, NSW)

Diploma of Freelance Journalism (Australian School of Journalism)