Many activities go into creating, producing, selling and delivering a service or a product. Operational efficiency is about doing it faster or more cheaply. Continue reading
All year we are concerned about carbon pollution and global warming. We worry about our jobs. We see local shops in the mainstreet closing. Continue reading
Customer Satisfaction Tool – the Net Promoter Score Continue reading
Jack be nimble, Jack be quick. The world is changing so fast now, and is moving at an exponentially faster rate each day. This affects needs, wants, products, services and strategy. Continue reading
“To be the best accountant in Madison County!” Is this a good objective?
Maybe, but it’s not a SMART one. Continue reading
You may have heard the term “the marketing mix.” Continue reading
IKEA’s founder, Ingvar Kamprad, died in January 2018, aged 91. After starting from the humble Swedish beginnings, his entrepreneurial flare led to a multibillion-dollar global empire. Did you know the name Kamprad is a variant of Comrade? His passing marks a good time to review the strategy of IKEA. How radically it differed from other furniture businesses at the time of its conception makes for a good strategic case study.
The customer profile is the global middle-class. They are interested in items such as bookcases, side tables, storage units. They are aspirational. They are delighted by the value but also the philosophy of style and good design and frugality. Spending amounts are very similar around the world. Continue reading