August 2011

Whether you're a big fish or a little one, the Marketing Strategy is the Swiss army knife for any business. This is not a luxury item that only large corporations have, it's indispensable to any business or not-for-profit organisation. The best strategies are simple, clear...

Since early mankind, people have used symbols to distinguish their individuality, their clan, their territory, and strength - from cave paintings to flags, to the marks on a beast, to the label on your clothing. They arouse emotion and trigger recall. They are both a mark of trust and a promise. That's why it's worth investing in a solid brandmark.