To have a market orientation (MO) means to have an organisational culture in which business activities are oriented towards providing customers with superior value. In other words, it’s about the buyer, not the seller or the product. Continue reading
Fail to plan, plan to fail.
The art of war and a good marketing strategy have a lot in common. It is about understanding your strengths and weaknesses, studying your competitors, and positioning everyone on the battlefield of the human mind.
- Your Marketing Strategy is the blueprint for your actions.
It should clarify everything about who you are and what you do and for whom. It’s a must have.
Here are the components:
- Customers – Behaviour and Psychology
- Your Business
- Your Resources
- Your Strengths
- Your Customer Value Proposition
- Your Strengths, Weaknesses, Opportunities and Threats
- How you can use your Strengths to exploit Opportunities, Minimise Weaknesses and Block the Threats
The inspiring and energising lifeblood of the organisation
- Your mission and vision. Your Story.
- The Message
- Flavour (funny, smart, minimal, teasing, blunt, emotive, fearful, solving)
Promotional Strategy & Calendar
- Reaching our target customer- in the most cost-effective way possible
- Is it working?
- How much will it cost?
- What will the investment deliver?
- How much money will our investment return?
We can create Marketing Strategies within any budget.
Please contact us to discuss.
Since early mankind, people have used symbols to distinguish their individuality, their clan, their territory, and strength – from cave paintings to flags, to the marks on a beast, to the label on your clothing. They arouse emotion and trigger recall. They are both a mark of trust and a promise. That’s why it’s worth investing in a solid brandmark. Continue reading
Seems like a simple question, right?
But so many businesses – large and small – confuse their product with the real business that they are in. Continue reading
For years, the NSW Roads and Transport Authority (RTA) has used shock and fear-based campaigns, which have had inconclusive effectiveness in reducing actual rates of accidents. Continue reading
The riots in London remind me of when I was a Year 12 Legal Studies student in 1993, a year after the LA riots. Continue reading